Loftus Joins Parlux, Perfumania 

Don Loftus
Donald Loftus

Donald Loftus has been named president of Parlux and executive vice president of Perfumania, effective immediately. He most recently served as the North American president and CEO of P&G Prestige.

In this newly-created position, Loftus will spearhead future strategies for Perfumania’s retail division of over 350 doors and oversee Parlux’s collection of fine fragrances.

“He is an industry veteran with world class experience and we are thrilled to have him continue to lead Parlux and Perfumania into a new era,” stated Stephen Nussdorf,
executive chairman of the board of directors for Perfumania Holdings.

CEW, QVC Team For Charitable Initiative 

Cosmetic Executive Women (CEW) and QVC have joined forces for a new charitable initiative entitled “Beauty with Benefits.” The live broadcast, slated for April 25 from 9 to 11 PM, will feature products from a variety of prestige beauty brands, including Clarisonic, Bare Escentuals, StriVectin, tarte and Laura Geller, ranging in price from $25.00 to $250.00.

The net proceeds of sales that evening will benefit Cancer and Careers—a CEW Foundation program that encourages people fighting
cancer to thrive at work. The broadcast will also feature appearances by CEW president Carlotta Jacobson, Mally Roncal and Lev Glazman, co-founder of Fresh.

Regina King
The PSA starring Regina King .

The initiative marks the first event that will showcase QVC’s new corporate giving program, which “supports the success and wellness of women through the power of relationships,” the company said. Southland actress Regina King will be featured as spokesperson in a PSA—being both a powerful and beautiful woman as well as someone who’s been impacted by the disease, CEW said.

Maybelline DEBUTs Monthly Blog 

Maybelline New York has unveiled CITY, its first monthly fashion and makeup blog, featuring contributions from a trio of experts, including: designer Erin Wasson, makeup artist Gabriel Almodovar and fashion icon Louise Roe.

“Maybelline New York is not only continuously on the cutting edge of beauty’s emerging technologies and top trends, but it also retains a deep understanding of how the amplification of current and relevant topics fuel social media conversation,” said the brand’s senior vice president, Carolyn Holba.

The site was created alongside interactive agency Code & Theory and can be found at





BPI Signs Distributorship of Burberry Beauty 

As of April 1, Burberry will directly operate its fragrance and beauty business as a fifth product division that has been dubbed Burberry Beauty.

Beauté Prestige International (BPI) will serve as the exclusive distributor of Burberry perfumes and cosmetics in France, Spain, and the United States—as well as for travel retail in Europe and some Asia-Pacific markets.

BPI will also handle—alongside Burberry—the brand’s public relations for perfumes and cosmetics in these markets.

Biggest-Ever Luxe Pack New York

Luxe Pack New York will host its biggest show to date on May 15 and 16 at The Altman Building and Metropolitan Pavilion. A total of 165 exhibitors will showcase the world’s foremost packaging creations, with space expanded for the first time to encompass the building’s second floor, dubbed The Gallery—an additional 8,500 square feet.

Seminars will include a discussion moderated by Marc Rosen entitled “That’s Entertainment,” which will focus on packaging—such as that of Lady Gaga Fame and Pink Friday by Nicki Minaj—that entertains and amuses. Additionally, Dr. Hae Chang Gea of Rutgers University will discuss sustainability and Dr. Benjamin Punchard, global packaging director of Mintel, will cover innovation.




Total Beauty, Revlon Forge Sampling Program Partnership

Total Beauty Media Group has announced an exclusive collaboration with Revlon to create the first-ever single-brand beauty box. Launching this month, the offer will deliver a variety of full-sized products for a low, flat fee—all from Revlon’s latest spring 2013 Pacific Coast Collection, curated by global artistic director, Gucci Westman.

Total Beauty
The Total Beauty Collection Revlon Edition

While collaborations are widespread among beauty sampling programs, the relationship between Total Beauty and Revlon allows consumers to exclusively purchase featured products at a considerable discount, Total Beauty said. Inspired by sculptural sea glass and Tahitian glamour, the line features pops of coral, pink and emerald.

“The Total Beauty Collection for Revlon is part of a broader collaboration that includes content, media and research—and is a great example of the solutions we offer brands to help drive awareness, trial and engagement with in-market consumers,” stated Total Beauty’s CEO, Emrah Kovacoglu.