L’Oréal USA Hones Role Models  

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L’Oréal USA’s Antoinette Hamilton addresses
student participants.

L’Oréal USA hosted 14 high school and 32 college students at its Fifth Avenue headquarters during spring break in support of the New York Coalition of One Hundred Black Women’s Role Model Program. The non-profit’s annual initiative allows participants to shadow professionals over the course of a week to learn practical workplace skills.

“Today, through our multi-year partnership, we are proud to have contributed more than $300,000 to the Role Model program including more than $15,000 in scholarships awarded annually to program participants,” said Antoinette Hamilton, L’Oréal USA’s assistant vice president of diversity and inclusion.

The 2013 program featured workshops on: “Dining Etiquette,” “Dressing Your Way to Succsess,” “Money Management,” skin and hair care, “The World of Work at L’Oréal,” “Keeping It Real: The Politics of Work and Life” and “Social Networking.”


La Roche-Posay Taps Angela Bennett 

L’Oréal USA has named Angela Bennett vice president of La Roche-Posay, the worldwide leader in sun protection research, exclusive skin care formulas and dermatological expertise.

In her new position as head of the brand, Bennett will aim to grow the company while respecting its heritage and expanding its national retail distribution—with additional focus on sun care, acne consumers, digital programs and partnerships with dermatologists.

Previously, Bennett held marketing positions at Clinique, Maybelline and Garnier. La Roche-Posay entered the U.S. in 1999 and was only available via dermatologists until 2007.

“Angela has already been a great contributor to La Roche-Posay’s expansion amongst consumers and dermatologists alike,” stated Mike Larrain, president of L’Oréal USA’s active cosmetics division. “She is a strong leader and a true asset; the entire division is very excited to have her on board.”


 

 

 

 

 

Tapper Joins Mail Online 

Blair Tapper has joined Mail Online as director of sales for the beauty category. Prior to joining the Mail Online team, Tapper worked at XO Group, Ladies’ Home Journal, Life & Style and Lucky.

“Mail Online reaches about two million U.S. consumers every day—and that number is only going to grow,” Tapper said. “There are opportunities for advertisers to tap into the addictive and photo-heavy content and brand sales in really unique ways.”

A graduate of Lehigh University, Tapper lives in New York City with her husband, Justin, and daughter, Addison. 


Inglot Launches Makeover App

Inglot Cosmetics has launched a “Virtual Makeover” app for the iPad and iPhone, allowing users to experiment with the brand’s vibrant color palette for eyes, lips and cheeks as well as to virtually color-match their foundations.

Inglot
The Inglot “Virtual Makeover” App.

Users may upload an image of their own face—or choose one of six models—to experiment with thousands of looks before purchasing them, and also virtually build palettes of varying sizes and color options. Once the “makeover” has been completed and palettes have been constructed, the products can be added to an online cart that is redirected to inglotusa.com for easy checkout and delivery.

The app also has an e-mail and social sharing feature.


 


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Bumble And Bumble— and Shuffle

On April 17, Bumble and bumble introduced its first-ever gaming app for iOS devices dubbed “Bumble and shuffle.” The puzzle features hand-drawn graphics and invites fans to interact with the brand outside of their daily beauty routines. It also rewards players with Bb.Tokens—which convert to product freebies and other perks at bumbleandbumble.com.

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A game still

The logic game is both habit-forming and chic, Bumble said, with illustrations by the brand’s in-house artist, Lauren Tamaki, and a look, sound and feel that coheres with The House of Bumble’s spirit and heritage. Players move through three increasingly challenging worlds—from the salon to the Bb.Product Lab to Bb.Backstage — to rack up tokens.
In addition to the game, a built-in Network Salon locator aids players eager to seek products and services offline.


Aveda Taps Tippi Shorter

Botanically-based beauty line Aveda has added Tippi Shorter to its global artistic team. The celebrity hairstylist has been named global artistic director for textured hair on a team led by Aveda’s global creative director, Antoinette Beenders.

Shorter has worked with countless celebrities and beauty icons including Beyoncé, Iman, Alicia Keys, Tracee Ellis Ross, Jennifer Hudson, Rihanna and Lady Gaga. “Tippi’s technical reputation helps us to take our textured hair curriculum and product development to the next level,” said Kevin Molin, the brand’s executive director of education.