AHAVA Names Drell Szyfer Global CEO

Elana Drell Szyfer

AHAVA’s board of directors has appointed Elana Drell Szyfer group chief executive officer of the company globally—effective September 1. Formerly the North American CEO of AHAVA, Drell Szyfer replaces Yacov Ellis, who will move on after a successful 10-year tenure with the company.

Having joined AHAVA two years ago, Drell Szyfer repositioned and re-launched the brand, resulting in double digit stateside growth. Accordingly, last January, all marketing activities for AHAVA worldwide were moved to the U.S. under her direction.

Prior to AHAVA, Drell Szyfer held several top-level global marketing roles, including positions at Estée Lauder, Lancôme, Avon and Chanel.

Cargo Taps Jason Hoffman

Jason Cargo
Jason Hoffman

Seventeen-year-old Cargo Cosmetics has announced the hire of Jason Hoffman as global director of artistry and education. With over fifteen years of industry experience, Hoffman most recently held the role of national lead trainer at NARS, and has also previously worked for shu uemura, Laura Mercier and Trish McEvoy.

In his new role, Hoffman will contribute to product development and education, aid in execution of brand events and serve as Cargo’s beauty expert.

Unilever Launches Global Leadership Development Center  

Four Acres Singapore

Unilever has announced the opening of Four Acres Singapore, the company’s second-ever global leadership development center—following the establishment of Four Acres London over 60 years ago—whose aim is to develop leaders with a “purpose-driven” approach to business and therein an awareness of society’s broader needs.

The launch of Four Acres Singapore also underscores Unilever’s ultimate intent to double its business while halving its environmental impact and increasing positive social impact. The company’s decision to locate the facility in Asia highlights its emphasis on emerging markets—which now account for over 55% of global revenues.

Singapore’s Prime Minister, Lee Hsien Loong, opened the facility alongside Unilever chief Paul Polman and other VIPs.

“Singapore sits at the nexus of the developed and emerging worlds,” Polman stated. “It’s a hub for leadership and innovation, and a gateway to the rapidly growing Asian economies. When our future leaders come here, whichever part of the world they come from, we know they will gain exposure to new insights and perspectives.”







Ripa, Robertson to Host QVC Charity Broadcast 

The Super Saturday Live ad.

QVC’s Lisa Robertson and Live with Kelly and Michael star Kelly Ripa will host a charity broadcast out of the Hamptons on July 27 at 2:00 PM entitled “Super Saturday Live.” With beauty, fashion, jewelry and home goods offered at half price, net proceeds will benefit the Ovarian Cancer Research Fund (OCRF).

Participating beauty brands include philosophy, Mally Beauty, Laura Geller and more.

QVC has also created a Super Saturday campaign on Pinterest entitled “Pin it Forward,” and will donate $1.00 (up to $10,000) for every pin on its Super Saturday board.

“QVC’s role in Super Saturday Live exemplifies our ongoing commitment to support the success and wellness of women through the power of relationships,” said the company’s CEO, Claire Watts.





Rakity Joins Takasago

Fred Rakity has joined Takasago as director of fine fragrance business development. Rakity will report to Frederic Jacques, the vice president of Takasago’s fine fragrance New York gallery.

Rakity began his career at Felton International, eventually going on to become the president and COO of its global fragrance division. Most recently, he spent 11 years at Ungerer.

Nivea, Minkoff Partner for “Style, Uncapped” Campaign

Nivea 1
Personalized caps, including Minkoff’s design (c.)

Nivea has partnered with designer Rebecca Minkoff to launch the “Style, Uncapped” campaign—in which consumers can digitally purchase customized containers for its beloved lip balms. At styleuncapped.com, visitors can choose from over 400 patterns and symbols—as well as a limited edition design by Minkoff herself, inspired by her spring 2013 collection.

Nivea 2
Beiersdorf’s Scott Perillo with Rebecca Minkoff.

Each cap is priced between $4.00 and $6.00 depending on the total amount of units purchased. Consumers can choose from any of Nivea’s five moisturizing balm formulations, with shipments slated to arrive in two weeks.

The initiative seeks to quench consumers’ thirst for individualism, said Scott Perillo, senior brand manager at Beiersdorf. Lips are Nivea’s biggest category stateside and were therfore the ideal launch for this project, he explained.