Rowley Launches Beauty With Birchbox
An eye shadow palette.
Designer Cynthia Rowley and Birchbox have announced a partnership to launch Cynthia Rowley Beauty—a collection comprising three long-lasting, easy-to-use items: Liquid Eyeliner, an Eye Shadow Palette and a Gilded Canvas cosmetic bag.
Items from Cynthia Rowley Beauty.
Prices will range from $15.00 to $24.00, with items exclusively sold on Birchbox.com as well as select Cynthia Rowley store locations.
“We decided to enter the beauty market through the successful online medium we used to launch eyewear this past summer,” Rowley said. “It disrupts the traditional beauty distribution model and engages our customers.”
Allure Revamps Mobile Site
Allure has launched a mobile-optimized version of allure.com—due to booming growth of mobile traffic (211.4%) over the past year.
Now, consumers visiting allure.com on their smartphones will experience personalized functionalities, including: a faceted search of Allure’s product reviews, image zoom, swipeable homepage images and more.
Since re-launching in 2011 with extensive product reviews, the site’s average monthly audience is 2.3 million.
Dr. Hauschka To Enter CVS
Dr. Hauschka Skin Care has announced a partnership with CVS/pharmacy to join the Healthy Skincare Center—a curated collection of international and dermatologist-recommended skin care lines within 65 stores throughout Southern California.
Effective November 1, a select range of 63 Dr. Hauschka SKUs will be available at Healthy Skincare Centers within select CVS stores—each of which will be staffed with its own dedicated beauty consultant.
CEW, Meredith Announce Partnership
Cosmetic Executive Women (CEW) has announced an exclusive media partnership with the Meredith Corporation beginning with the organization’s 20th Insiders’ Choice Beauty Awards.
Through the collaboration, finalist and winning products will reach Meredith’s 100 million consumers via a multitude of media platforms including magazines, television and digital properties.
The partnership will also align the CEW Beauty Awards with Meredith’s Beauty Center of Excellence—a consumer insights-driven leadership group and content curator.
"We know beauty is an important subject to our one hundred million readers," stated Nancy Weber, executive vice president and chief marketing officer, Meredith Corporation.
"We’re thrilled to partner with Meredith as we aim to reach and impact even more consumers this year,” added CEW’s president, Carlotta Jacobson.
Town & Country Fêtes October Men’s Style Issue
Bergdorf Goodman’s Joshua Schulman and Linda Fargo with Town & Country’s Jay Fielden.
Last month, Town & Country celebrated its October Men’s Style Issue with a cocktail party held at the Bergdorf Goodman Men’s Store.
DJ Alexandra Richards spun tunes as industry insiders sipped custom cocktails and perused the issue. VIPs in attendance included Fabien Cousteau, Jesse Metcalfe, Jason Wu, Lauren Bush and more.
Jack Black Taps Alison Rubinson
Dallas-based grooming brand Jack Black has named Alison Rubinson marketing manager. She will be responsible for digital marketing, retailer relations and product development/marketing. (She will also contribute to grassroots marketing and advertising programs.)
Rubinson most recently served as marketing manager at Frito Lay and has also worked as a marketing analyst in the digital realm.
Rihanna Greets Fans in Hong Kong
The Estée Lauder Companies’ Kenneth Wong and Denise Lai (r.) with Rihanna.
On September 15, Rihanna visited the MAC Elements store in Hong Kong where she was greeted by a sea of fans.
She signed her beauty visual, which had debuted just two days prior and which will live in-store while the singer’s RiRi Hearts MAC fall collection is on counter through the end of October.
“Lips of Luxury” Makes Stateside Debut at Makeup in New York
For the first time in the United States, the “Lips of Luxury” exhibition debuted at the third annual MakeUp in NewYork trade show—which is dedicated exclusively to makeup industry suppliers—last month. The vast and unique assortment of vintage lipsticks was collected by Jean-Marie Martin-Hattemberg and curated by Anne Camilli.
Comprising two years of research, the exhibition features more than 300 pieces from the late 19th century to today. The show debuted in Hong Kong in 2010, then traveled to Lyon, France in 2011 before arriving stateside.
Coppola to Direct Jacobs Campaign
Marc Jacobs announced via Facebook that Sofia Coppola will direct the television campaign for Daisy Marc Jacobs, debuting this fall.
As a longtime friend of Jacobs, Coppola was featured as the muse of his signature fragrance in a Juergen Teller campaign shot in 2002.
Loftus Honored at Dramatists Guild Fund Gala
Parlux president Don Loftus was honored by the Dramatists Guild Fund—the public charity arm of the Dramatists Guild of America—during its annual gala held on October 21 at the Edison Ballroom in New York City. Loftus was celebrated alongside Roe Green, founder and CEO of the Roe Green Foundation.
The event—hosted by Michael Urie and directed by Noah Himmelstein—commemorated legendary playwrights, composers and lyricists who have greatly impacted American theater. Legendary theater stars in attendance included Stephen Sondheim, Bernadette Peters, Stephen Schwartz, Ben Vereen and more.
Zappos CEO Will Kick Off PCPC 2014
Zappos CEO Tony Hseih will offer a keynote address dubbed “Delivering Happiness” at the Personal Care Products Council (PCPC) 2014 meeting—to be held from February 23 to 26 at The Breakers resort in Palm Beach, Florida.
Attendees will learn about Hseih’s journey from budding entrepreneur to one of the most successful CEOs in the country—as well as his views on corporate culture, customer service and his visionary “Downtown Project,” which aims to transform downtown Las Vegas into the most community-focused large city in the world.
The following Monday morning, Jonah Berger, who is the James G. Campbell associate professor of marketing at the Wharton School and author of the bestseller, Contagious: Why Things Catch On, will address how ideas spread, how some products get more word-of-mouth than others and why online content goes viral.
MAC, Proenza Schouler Announce Collab
A promotional visual.
MAC and Proenza Schouler will collaborate on a spring color collection slated to arrive in-store and online globally next year. Limited edition products will include: Ombre Face Powders, Lipsticks, Pro Longwear Eye Liners, Lip Pencils, Nail Lacquers and a Powder
“Beauty has always played a huge role in what we do on the runway and MAC has been one of our biggest supporters,” stated Proenza Schouler founders Jack McCollough and Lazaro Hernandez. “We wanted to create something that the Proenza Schouler woman could relate to off the runway, and the MAC brand is so deeply rooted in fashion that we knew they would understand our vision.”