Maxim to Launch Fragrance with Omni Scents 

Maxim cover
Maxim’s January/February issue.

Maxim magazine is adding a new dimension to its lifestyle brand, which celebrates beautiful women, cool gadgets, and the latest in sports and entertainment. Alpha Media Group, Maxim’s publisher, has reached an agreement with Omni Scents to debut a worldwide fragrance collection this fall in department stores and fine fragrance retailers.

Maxim launched stateside in 1998, and currently holds 17 international editions distributed in 85 countries. “Our job will be to harness and bring that excitement, fun and suggestiveness to the fragrance world,” stated Omni Scents’ founder, president and CEO, Neil Katz. “This launch should be a heck of a ride.”





Luxe Pack Adds Exhibitor Space

Leading packaging exhibition Luxe Pack New York is creating additional space to accommodate more than 150 expected exhibitors at this year’s event—to be held at The Altman Building and Metropolitan Pavilion from May 15 to 16. Dubbed The Gallery, the additional 8,500 square-foot space on the second floor of the venue will house exhibitors as well as a seminar room.

  “Each year, we redesign the show floor plan to keep up with the ever-growing demand from packaging suppliers to participate at Luxe Pack New York,” stated Nathalie Grosdidier, executive director of Luxe Pack New York.

Art of Packaging 2013 to Honor Gabai-Pinsky, Aramis 

Veronique Gabai-Pinsky

Veronique Gabai-Pinsky and her charge, the Aramis & Designer Fragrances division of The Estée Lauder Companies—of which she is global president—will be honored at this year’s Pratt Institute Art of Packaging Award Gala. The event, which benefits the Marc Rosen Scholarship and Education Fund for Packaging Design at Pratt Institute, will be held at New York’s University Club on April 30.

Gabai-Pinsky is also global president of Lauder’s BeautyBank and IdeaBank divisions. Prior to that, she was executive vice president and general manager for fine fragrances, North America, at Symrise. Previous recipients of the Art of Packaging Award include Avon, Bath & Body Works, Calvin Klein, Clinique, Coty Inc., Coty Prestige, Dior Beauty, Estée Lauder, Lancôme, P&G Prestige, Proctor & Gamble, Ralph Lauren Fragrances and Shiseido.

For reservations, call (212) 925-2507.

Science is Cool, Says L’Oréal USA 

L’Oréal USA has launched forgirlsinscience.org—a new website designed to inspire and empower young girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M.)
Featuring videos of female scientists on the job, career quizzes, fun facts and much more, the site’s goal “is to foster a much-needed community for young girls to see scientists that they want to emulate,” L’Oréal said.
“We know the depressing statistics about women in science and have been working to change them,” added Rebecca Caruso, the company’s EVP of corporate communications and external affairs.

The site is currently holding a “Why S.T.E.M. is Cool” video contest, in which students aged 13 to 18 nationwide are invited to produce and upload 30- or 60-second videos expressing their love for the sciences. The grand prize winner will receive a $2,500 cash prize, a tablet and $500 worth of L’Oréal USA beauty products.

HBA Expo to Debut Juried Fragrance Pavilion 

To spotlight innovation, HBA Global is launching the Spash! On Fragrance Pavilion at its annual, industry-leading event, which will place from June 18 to 20 at New York City’s Javits Center. A curated area on the exhibition floor will feature innovative, finished fragrance goods, including perfumes, aromatherapy, home fragrances and more.

Displayed products will be selected by a jury of experts that includes members of the press, bloggers, retailers and entrepreneurs. Eligible products will have been on the market for no more than two years. The event follows the debut of last year’s buzzy and highly successful Splash! Pavilion, which touted finished goods in all beauty and personal care categories.