FIT Alumni Panel Chats “Brands As Media Companies”

On February 12, over 90 current students and alumni of FIT’s Cosmetics & Fragrance Marketing & Management program gathered at the House of Bumble in New York for a presentation on how brands can generate meaningful digital content.

Presenters Scott Galloway and Maureen Mullen, of the renowned digital think tank L2, highlighted Sephora, Burberry and Michael Kors as particularly tech-savvy brands in a report entitled “Brands as Media Companies.” Social media platforms like Pinterest and Instagram are growing, they said, while Twitter is experiencing a decline.

The Estée Lauder Companies’ Frank Fronzo, Carly Guerra (2nd r.) and Alex Fritsch Gil (r.) with Teril Turner of Bergdorf Goodman and L2's Scott Galloway and Maureen Mullen. Elizabeth Arden’s Lindsay Novellano with Chanel’s Stephanie Kramer and Devin Homsey, and Alison Aidlin of Avon. The Estée Lauder Companies’ Peter Lichtenthal.



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