Kate Moss Wears ‘The Ultimate Tan’
Kate Moss
Kate Moss for St. Tropez.

Leading global self-tan brand St. Tropez has announced the appointment of Kate Moss as its face—and body. Moss will front St. Tropez’s first-ever global advertising campaign this summer touting glamorous poolside images and the tagline, “The Ultimate Tan.”

A social media campaign on Twitter will feature the hashtag #OFFTOSTTROPEZ, and the brand will offer both content and prizes—including a holiday to the ultraluxe hotspot.

“I’ve been using the products since they started and it’s a really trustworthy, cool brand,” Moss stated. “I always feel more confident with a St. Tropez tan!”

“As a global beauty brand with a heritage in tanning, St. Tropez is now in eighteen countries and women from Rio to LA are seeking the benefits of safe tanning,” added Michelle Feeney, CEO of PZ Cussons Beauty, which owns St. Tropez.



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