Ivanka Trump Breaks Olfactive Ground
Ivanka Trump bottle
Ivanka Trump’s debut fragrance

Ivanka Trump is adding another lucrative category to her growing empire. The businesswoman, Apprentice star, mother and creator of jewelry, shoes, handbags, fashion and accessories will introduce next month her debut fragrance, an eponymous floral oriental.

Creating a scent that would “stand the test of time” and that was “transitional in the sense that it could take consumers from day to evening, from the boardroom to black tie,” was essential in the conception of the perfume, Trump said at an exclusive breakfast launch event last month at Jean-Georges.

Ivanka Trump ad
Items from the Perlance Blanc Pur collection.

A fragrance lover with a proclivity for high quality ingredients, Trump built the juice around her favorite notes of Bulgarian rose and jasmine, said Jennifer Mullarkey, fragrance developer for Parlux, which holds the Ivanka Trump Fragrance license.

Formulated by Givaudan’s Marypierre Julien, the scent begins with Italian bergamot, apple and pink peppercorn; its heart comprises jasmine, rose and peach blossom; and golden amber, vanilla, patchouli and cedarwood make up its base. Trump joked about growing to know and love the fragrance development process, graduating “from grunts of dissatisfaction to becoming fairly well-versed in industry verbage.”

The Art Deco-inspired bottle touts minimalist construction, with golden accents and a coral actuator—coral being the signature color of Trump’s brand. A three-piece collection includes EDPs in 1.7 and 3.4 oz. sizes, priced at $62.00 and $78.00, respectively, and a 6.0-oz. body lotion priced at $35.00. After a soft launch last month for the holiday season, the collection officially premieres at Macy’s and other major department stores in February.

The ad campaign, care of Parlux’s VP of global marketing, Jim Fine, and the photographer Douglas Friedman, captures Trump in a contemplative moment as she peers over Fifth Avenue at dusk—suggestive of the fragrance’s day-to-night wearability. Bathed in yellow light among skyscrapers and high-rises, the image also harkens to Trump’s architectural lineage. The fragrance’s tagline reads: “Strength in grace and beauty.”

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