Monteil Paris' Brightening Mission
 
Monteil 1
Items from the Perlance Blanc Pur collection.

Founded in 1936 by Germaine Monteil, acquired by the German Wilde Group 70 years later and merged with leading European biotech company Brain AG in 2011, the prestige cosmetics brand Monteil Paris is harnessing its storied past and tech-focused present for a brand new brightening skin care collection entitled Perlance Blanc Pur.

Launching next month, the products reportedly target dark spots, age spots and irregular pigmentation via active ingredients that disturb the melanogenesis process—or the darkening effect that’s produced as a protective reaction against UV light. Active key ingredients include Illumiscin, SulforaWhite and SphingosomeMoist.

Monteil 2
A Perlance Blanc Pur visual.

The collection comprises two segments: Even Out, which reduces age and pigmentation spots via double lipfuscin reduction, and Brighten Up, which revitalizes the complexion via triple melanin reduction.

The nine-SKU regime begins with Even Out Cleanser, which features a gel formula that can be used wet or dry and also serves as an eye makeup remover. Even Out Peeling Powder—an intensive treatment—is intended for use two to three times weekly. The cleanser is priced at $63.99 for 5.9 oz. and the powder—packaged in ten, 0.07-oz. sachets—is priced at $50.91 (at press time.)

Post-cleanse, the Even Out Dark Spot Corrector serum (1.0 oz., $129.24) reduces dark spots on the face, chest and hands, and also provides free radical protection.

Another serum, dubbed Super Whitener, inhibits the pigment formation process and is meant to be used alongside UV Protector SPF 50, which decreases the production of melatonin while protecting against harmful rays. Together, they compose the line’s Brighten Up segment. Super Whitener is priced at $142.30 for 1.0 oz. and UV Protector SPF 50 sells for $116.23 for 1.0 oz.

The collection also includes day and night creams, Even Out Day SPF 15 and Even Out Night. After cleansing, Even Out Day provides a UV filter and delivers intensive care and protection. Even Out Night ensures that hyperpigmentation does not occur during sleep, prevents future pigmentation and promotes the regeneration of collagen fibers. They are both sized at 1.7 oz. and priced at $129.24 and $181.46, respectively.

An eye cream, Even Out Eye (0.5 oz., $103.13) is enriched with Rovisome to smooth, hydrate and diminish dark undereye circles. And a skin-refining hand cream, Even Out Hands SPF 15 (1.7 oz., $77.02), rounds out the collection and enhances suppleness, promotes regeneration, protects against UV rays and blocks the production and appearance of dark spots.

If you are interested in advertising in Cosmetic World, please contact: Debra Davis 212-840-8800 x245
ddavis@cosmeticworld.com