As an established leader in the fashion footwear category, Nine West is making its foray in the fragrance industry with the introduction of its first scent, Love Fury, which will be paired with a new specially designed Love Fury branded pump.
“We are very proud of Love Fury, our first collaboration with, and signature fragrance from, Nine West,” said Jean Madar, chairman and CEO of Inter Parfums. “Love Fury is for the woman who loves the privileges of being a woman, from wearing high-heeled pumps to using fragrances’ power to seduce. The Love Fury woman is sexy and passionate, but above all, once noticed, she is not easily forgotten.”
The juice, developed by Firmenich perfumers Ilias Ermenidis and Honorine Blanc, is a woody floral Oriental with notes of mandarin, sandalwood, and orris flower to create an intoxicating, mysterious allure.
“Love Fury, inspired by a book titled Furious Love, that is centered in the whole idea of a passionate love affair,” said Fred Allard, creative director for Nine West. “There is a strong connection between the seductive statement that a woman makes with her shoes and fragrance, as both are seen as ultimate weapons of attraction. Love Fury successfully captures the passion and addiction of the Nine West consumer.”
Inspiration for the bottle design came from the idea of a “killer” heel breaking through glass—aggression that is then balanced by a feminine, sensual, nude and pink juice. A heavy glass flacon in a classic square shape with beveled edges is topped with a black lacquered cap made to resemble an ultra-glamorous stiletto heel.
The launch of the Love Fury pump, a platform, pointed-toe style available in black satin and an array of other colors and fabrics, will tie the fragrance back to the heritage of the brand and illustrate the parallel synergy of footwear and fragrance as weapons of attraction. Inter Parfums used LiquaTouch, a sampling technology developed by Arcade Marketing, to include branded fragrance samples in Nine West Love Fury shoeboxes.
The new scent will be available this month at select Nine West stores both in the U.S. and internationally, as well as at select Macy’s stores, ninewest.com and macys.com.
The Love Fury eau de parfum collection will be priced at $18.00 for a 0.3 oz. rollerball, $45.00 for 1.7 oz. and $55.00 for 3.4 oz., and the Love Fury pump will retail for $89.00.
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