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The limited-edition Erno Laszlo Hollywood Collection.

Known for his custom skin care formulations and A-list roster of clients, the late Dr. Erno Laszlo’s traditions will continue to touch the faces and lives of many as the brand begins a new chapter after 85 years.

Charles Denton, formerly of Fold7 and Molton Brown, recently acquired Erno Laszlo with a renewed vision built upon the brand’s enduring philosophy.

“The new Erno Laszlo is relevant, reinvigorated, redesigned and reborn, said Denton, CEO. “I’m privileged to have the opportunity to lead this unique business at a time when people are turning to products that keep their promises.”

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Dr. Laszlo posing with young actresses at Warner Brothers Studios, where he was offered a supervisory job in the makeup department.

Motivated to recapture the brand’s status as the “Authority in Skincare,” the new Erno Laszlo team has set goals to once again create products of integrity that meet the specific and individual demands of each and every client, as once done by Dr. Laszlo himself.

“As the brand enters its 85th year, I am humbled by the responsibility of restoring this American legend which has touched the lives of so many people,” said Denton. “He famously tailored products and beauty preparations to each client, creating the ‘Laszlo Look.’ Even today Erno Laszlo devotees can be picked out of a crowd based on their youthful looking skin.”

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The Greta Garbo Velvet Night Cream from The Hollywood Collection.

To celebrate its anniversary, the brand is launching five new products—The Hollywood Collection—inspired by Dr. Laszlo’s most famous muses from past generations including Katharine Hepburn, Marilyn Monroe and Grace Kelly.

Based on custom formulations taken from the Erno Laszlo archives, the new products have been updated with the latest skin care technology and designed to help women maintain their radiant complexions.

The collection includes Ava Gardner Instant Eye Repair ($85.00), Marilyn Monroe Morning Beauty Rescue ($95.00), Katharine Hepburn Intensive Porcelain Veil ($140.00), Grace Kelly Refresh Moisture Infusion ($125.00) and Greta Garbo Velvet Night Cream ($175.00).

Each of the products, as well as a limited-edition collection (featuring one 15g and four 50g products), are exclusive at Nordstrom throughout February, and will be available at Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and in March.




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