TARGET LAUNCHES PIXIGLOW COLLECTION
 

Tinker Bell


Pixi creator and Target beauty design partner, Petra Strand, has partnered with The Walt Disney Company to launch the PixiGlow collection, an extension to the existing Pixi beauty line.

Pixi 2

Inspired by Tinker Bell, Disney’s most iconic fairy, the collection was developed in a unique collaboration between Strand and Disney character artist, John Quinn, whose task was to turn the fairy of childhood memories into a vintage-inspired beauty who could appeal to women of all ages.

“This collection is all about magic, centered on the most famous fairy in the world,” said Strand. “We took the attributes from Tinker Bell that we loved, and turned her into a matured, ageless, glowing beauty.”

Designed to complement current Pixi products, the PixiGlow collection is comprised of six products that are made to offer a final dusting of shimmer for eyes, lips and cheeks, as well as nails.

“The collection embodies youthfulness at any age,” said Strand. “We’re all little girls at heart, and when it comes down to it, everyone looks better with a little glow.”

Pixi 3Ranging in price from $8.00 (Pirouette Pink Nail Colour) to $34.00 (Fairy Face Palette), each new product incorporates the Pixi commitment to skin-loving, multi-purpose formulas that make women look like themselves, only more gorgeous.

“Our goal with PixiGlow, and every other Pixi product, is to give women more than they expect,” said Strand. “Beauty is not something exclusive, and our partnership with Target makes our products accessible and simplifies beauty.”

The PixiGlow collection is now available at target.com, and will be launching exclusively at Target stores in March.

 

 

 

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