CEW, NPD Team to Glean Industry Trends


The NPD Group’s Marshal Cohen and Karen Grant with The Estée Lauder Companies’ Thia Breen and Mane’s Michel Mane.


Cosmetic Executive Women (CEW) hosted its first-ever Trendspotting event on February 5 in partnership with market research firm The NPD Group to present cross-category sales results for 2012, global beauty industry trends, consumer research findings and more.

The event was sponsored by Mane. “We live in a ‘today’ world,” said Mane’s senior vice president of fine fragrance, Westly Morris, “and it’s a great opportunity to support an event dealing with hot-off-the-press information being shared with our clients and the industry at the first major gathering of the new year.”

Thia Breen, group president of North America for The Estée Lauder Companies, delivered a keynote address, explaining that, although the pace of growth has slowed, the industry is still expanding.

Consumers are becoming increasingly multicultural, Breen said, and moving more quickly into the prestige category at a younger age.

Next, Marshal Cohen, chief industry analyst for The NPD Group, said that, despite uncertain shoppers and a diverse field of competition, “beauty is one of the few passionate categories left.”

Consumers are more connected to technology than ever before, Cohen said, with 400 million total devices in U.S. homes—more than the country’s overall population. He also discussed—and illustrated, by swiping an audience member’s cell phone—the phenomenon of Nomophobia, or the fear of being without mobile communication.

The beauty industry added $700 million in 2012, said senior global industry analyst and vice president of beauty for The NPD Group, Karen Grant. This represents 7% growth over 2011. While all categories showed solid evolution, skin care was particularly strong and the prestige category is growing at twice the rate of the mass market, Grant said.

“If you’re not a disruptor, you will be disrupted,” she concluded, noting the unexpected and highly effective utilization of men—Brad Pitt and Ricky Martin, for instance—to market women’s fragrances and color products.


CEW’s Lisa Klein and Carlotta Jacobson (2nd r.) with Michel Mane and Westly Morris of Mane. Mane’s Tony Cannone and Jim Krivda (r.) with Maria Corbiscello of Studio MC2. The Estée Lauder Companies’ Thia Breen with Gail Gordon of gg Global Consulting.
Peter Acerra and Shéhérazade Chamlou of SGD. QVC’s Diane Paccione and Claudia Lucas. Laura Geller of Laura Geller Makeup with Cindy Barshop of Completely Bare.
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Coty Beauty’s Lorrie King with Diane Crecca of Arcade Marketing. Lord & Taylor’s Barbara Zinn-Moore, Elizabeth Arden’s Laurie Dowley, Shiseido’s Heidi Manheimer, CEW’s Jill Scalamandre and Nancy Schmidt of Macy’s. Mane’s Donna Harrington and Westly Morris with Diane Crecca of Arcade Marketing.
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Pochet’s Gerald Walle with Dennis Brown of The NPD Group and Mane’s Ralf Schwieger. Pierre Wulff of Robertet with The Estée Lauder Companies' Kelle Jacob. Linda Marshall of Elysée Scientific Cosmetics with Johnson & Johnson’s Stefano Curti.
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Mane’s Dr. Syed Shamil with Cosmetic World’s George Ledes. The Estée Lauder Companies’ Carol Russo with Cosmopolitan’s Lauren Finizio and Donna Kalajian Lagani. Ahava’s Elana Drell Szyfer with Nordstrom’s Debbi Hartley-Triesch and Amy Fisher of Elizabeth Arden.
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The Estée Lauder Companies’ Carol Russo, Catherine Barber and Caroline Geerlings with Rhona Stokols of Symrise. CEW’s Carlotta Jacobson with Elizabeth Arden’s Scott Beattie and Tamara Steele. The NPD Group’s Karen Grant with Nordstrom’s Laurie Black and Denny Meadows.
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Lord & Taylor’s Barbara Zinn-Moore with The Estée Lauder Companies’ Carol Russo and Thia Breen, and Elana Drell Szyfer of Ahava. LVMH’s Pamela Baxter with Claudia Poccia of Gurwitch Products. Elizabeth Arden’s Laurie Dowley, CEW’s Carlotta Jacobson and Pamela Baxter of LVMH.

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