Tommy Bahama Helms Fragrant Escape
 
Tommy Bahama
Tommy Bahama For Him

This April, Parlux Fragrances is taking an extended vacation care of its loose-spirited and island-loving licensee, Tommy Bahama.

The upscale American lifestyle brand, whose mission is to “make life one long weekend,” will introduce within approximately 700 doors a new men’s fragrance entitled Tommy Bahama For Him.

Eaux de cologne will be available in 1.7-oz. and 3.4-oz. sizes for $54.00 and $69.00. Ancillary deodorant (2.5 oz., $18.00); after shave balm (5.0 oz., $30.00); and shower gel (6.7 oz., $24.00) will also be available.

Developed by Firmenich perfumer Ilias Ermendis, the juice’s top notes comprise an energizing blend of juicy watermelon, tangerine, crisp pear and a dash of ginger. Sun-drenched tiare flower and violet leaf are balanced in the heart with spicy coriander, while a warm background features sensual amber, tonka bean and Australian sandalwood.

Its bottle is a nod to the quintessential Tommy Bahama man, who is rugged, well-traveled and an expert in the lost art of unwinding, said Angela Budd, vice president of marketing and brand development for Parlux.

An ovular shape and rich, cognac hue are suggestive of a vintage spirit bottle, and a flip-cap is engraved with the brand’s signature marlin logo, noted Gina Wilcox, Tommy Bahama’s senior director of licensing.

Parlux unveiled the launch to editors at Tommy Bahama’s newly-minted retail outpost on 5th avenue and 45th street, which also contains sprawling restaurant and bar spaces.

The island-inspired flagship features reclaimed wood from the Coney Island boardwalk to furnish its shutters, noted Linda Levy, senior vice president and chief marketing officer of Perfumania Holdings, Parlux’s parent company.

Tommy Bahama operates over 100 stores nationwide—14 of which, like its New York location, contain a restaurant and bar. The brand is also available at prestige retailers, like Nordstrom, as well as internationally in Asia, Australia, Canada and the Middle East.

Founded in 1992 by Tony Margolis, Bob Emfield and Lucio Dalla Gasperina, the brand was born as a purveyor of upscale casual menswear. In 2003, it was acquired by Oxford Industries, an international apparel design, sourcing and marketing company, and in 2004, Tommy Bahama introduced its very first fragrance.

 

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