PCPC 2013: Beauty Industry Flies South

 

Five hundred of the beauty industry’s cardinal decision-makers fled a winter chill to sunny Palm Beach for the Personal Care Products Council’s (PCPC) 119th annual meeting.

Covering R&D, scientific innovation, global collaboration and the importance of working alongside policymakers, this year’s conference took place at legendary oceanfront resort, The Breakers.

Welcoming attendees, the Council’s president and CEO, Lezlee Westine, outlined the organization’s three new priorities for 2013, which include modernized government policies, sound science and global access. Additionally, she highlighted social media as a means to communicate about product safety.

“Digital media provides new ways to educate key stakeholders about our industry’s work, the safety of our products and the important impact cosmetic and personal care companies make on the U.S. economy,” she said.

Council board chairman Scott Beattie, who serves as president and CEO of Elizabeth Arden, urged trade associations around the world to work together to “defend ingredients during environmental and safety reviews, communicate our industry’s values and commitment with one voice, and promote closer alignment of regulations as a way of enhancing consumer safety.”

Other highlights from this year’s meeting included a trio of high-profile speakers who focused on the evolving significance of social media: Freakonomics author Stephen Dubner; Carlos Garcia, who charges global marketing solutions at Facebook; and Julie Rollauer, head of industry for homes and personal care at Google.

On its second day, the meeting’s second-ever Global Collaboration Forum was held, during which Westine and Beattie welcomed leaders from 11 international industry organizations to discuss global and regional regulatory convergence. Fredrik Lofthagen, the Brussels-based group CEO of Interel, presented a keynote address.

The Council’s Policy Summit took place on the meeting’s third and final day, where experts discussed public policy priorities as well as the latest activity in Congress.

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Lezlee Westine Scott Beattie Stephen J. Dubner
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PCPC’s Lezlee Westine with David Holl of Mary Kay. Elizabeth Arden’s Scott Beattie, Patrice Louvet of P&G, Croda’s Kevin Gallagher and George Calvert of Amway. The social media panel: Elizabeth Arden’s
Art Spiro, Julie Rollauer of Google and Facebook’s Carlos Garcia.
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PCPC’s Francine Lamoriello with Shiseido’s Heidi Manheimer and Karen Fondu of L’Oréal. Shiseido’s Heidi Manheimer, Jadzia Tirsch and Abby Landau. The Estée Lauder Companies’ Maria Cristina Gonzalez, Greg Polcer and Thia Breen.
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L’Oréal’s Pam Alabaster with Nancy Louden and Greg Polcer of The Estée Lauder Companies. PCPC’s Louanne Roark and Mary Foster (r.) with Maria Cristina Gonzalez of The Estée Lauder Companies. Kargo’s Harry Kargman, Meredith’s Jeannine Shao Collins, L’Oréal’s Karen Fondu and George Ledes of Cosmetic World.
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P&G’s Dennis Curran and Lisa Kessler with Westly Morris of Mane. P&G’s Jay Sethi and Joe Arcuri Condé Nast’s Chuck Townsend with Cosmetic World’s George Ledes.
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Starcom Worldwide’s Nick Makhatadze with Mane’s Westly Morris. Elizabeth Arden’s Tamara Steele and Francine Gingras (r.) with Cosmetic World’s George Ledes. Mail Online’s Matt Kaplan, Michelle Myers of Brides and Art Spiro of Elizabeth Arden.
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Firmenich’s Jerry Vittoria, Cosmetic World’s George Ledes and Christophe de Villeplée of IFF. Takasago’s Paul Ireland with Stephan Kanlian of FIT. Leslie Kickham of Beiersdorf (2nd l.) with US Weekly’s Colleen Triggs Pappas, Gwen Flamberg and Victoria Lasdon Rose.

If you are interested in advertising in Cosmetic World, please contact: Debra Davis 212-840-8800 x245
ddavis@cosmeticworld.com