Ferragamo Parfums’ Fresh Start
 

 

1 Ferragamo
Acqua Essenziale

Ferragamo Parfums S.p.A. is starting fresh—literally.

Following the announcement that the Italian luxury house’s fragrances will now be marketed and distributed stateside by Beauté Prestige International USA (BPI) as of April 1, Ferragamo unveiled a brand new men’s scent on the very day that the agreement went into effect.

2 Ferragamo
Alberto Morillas

The crystal blue-hued aromatic tonic is named Acqua Essenziale, and was helmed by world-renowned Firmenich perfumer Alberto Morillas. It launches exclusively at 470 Macy’s doors this month, as well as at Ferragamo’s 33 boutiques nationwide.

Founded in the early 1900s, the Ferragamo brand now encompasses a multi-tiered Italian lifestyle dynasty. Salvatore Ferragamo emigrated from Italy to California in 1919, where he became a shoemaker to the stars. He returned to Florence in 1927 and opened a store there in 1938.

After his death in 1960, Ferragamo’s widow, Wanda (who is still active in the company today at the age of 85) and his five children took the company’s helm, which went on to produce handbags, men’s and women’s clothing, silk scarves, eyewear, watches and fragrance. (Ferragamo Parfums S.p.A. was created in 1997.)

3 Ferragamo
Bottle designers, Sotano Studio.

For its latest olfactive outing, the company sought to capture its rich history and signature luxury with the highest quality ingredients, Morillas said in an exclusive interview at Ferragamo’s 5th Avenue showroom.

Mint and lemon tree leaf conjure a citrus and crispy green top, while Acqua Essenziale’s aromatic heart comprises geranium, rosemary, lavender and a cutting-edge molecule called cascalone, which “instills an aquatic breath to the fragrance,” Morillas said. The drydown includes patchouli, vetiver, cistus and helveltolide—“a new musk with a unique, floral, masculine character.”

Ferragamo ad
The print campaign.

The refined, geometric packaging was created by Fanny Le Bonniec and Oscar Del Cerro of Sotano Studio. A gleaming silver tag with the brand’s logo and leather detailing on its weighted metallic cap provide a luxurious feel, said Daniela Sola, Ferragamo’s international PR director. The outer carton is done in luminously-textured, blue-grey paper.

A print and television campaign starring Garret Neff, photographed by Camilla Akrans in St. Tropez and filmed by Nicolas Garnier, will support the launch.

EDT 1.7 oz.............................$60.00
EDT 3.4 oz.............................$80.00
Deodorant 2.6 oz..................$34.00
After Shave Balm 6.8 oz........$49.00
Shampoo and
Shower Gel 6.8 oz.................$36.00

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