FiFi AWARDS MAKE CHANGES FOR 2012
 
FiFi 40

Considered the “Oscars” of the fragrance industry, The Fragrance Foundation’s FiFi Awards is an elegant celebration where close to 1,000 industry leaders and celebrities gather to find out which scents have won a coveted crystal FiFi award.

Annette Green, president emeritus of The Fragrance Foundation, created the idea of honoring the fragrance industry’s creative achievements, and at the first awards ceremony, attended by only 250 industry members, there were only seven awards.

Since then, there have been many changes to the categories and nominating procedures, as the Foundation has responded to the fast-growing diversification and expansion of the industry.

This year, the top men’s and women’s fragrances will be selected in a number of different categories to determine the very best, and to celebrate the art, passion and personalities of the fragrance community. A new FiFi Committee comprised of seven leading industry executives was created to enhance this year’s ceremony, which will take place on May 21 at Alice Tully Hall, Lincoln Center in New York City.

The new format includes guests arriving at the Atrium of Alice Tully Hall at 6:00 pm, where they will be welcomed with a cocktail to kick off the evening’s festivities. At 7:00 pm, guests will be seated in the theater to enjoy the awards program and presentations emceed by Emmy and Golden Globe winning actress Jane Lynch. During this time, The Fragrance Foundation will include a special tribute to Evelyn Lauder, and will induct GabrielleCocoChanel into the FiFi Hall of Fame.

“We are very pleased that The Fragrance Foundation is recognizing Coco Chanel for her lasting impact and ongoing influence over the world of fragrance,” said Christine Dagousset, U.S. executive vice president of fragrance and beauty for Chanel. “Mademoiselle Chanel is a guiding inspiration in all we do at Chanel, and we are proud of the infinite contribution she has made to the worlds of modern fashion, beauty and fragrance.”

Following the award ceremony, an after-party will commence in the Atrium where multiple full-service bars will be staged along with a
generous menu of easy-to-eat cuisine.

For more information on this year’s event, or The Fragrance Foundation, visit fragrance.org.

 

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