Celebrated beauty brand Carol’s Daughter has opened its first salon, Mirror, within the company’s Harlem-located flagship store. Founder Lisa Price enlisted Robin D. Groover—a noted healthy hair expert based out of Atlanta—to bring the concept to life. Mirror emphasizes a key pillar of the Carol’s Daughter brand message: to nourish hair from root to tips for optimal health.
Going beyond traditional salon services, clients can receive an in-depth consultation at Mirror, which includes four tests to track scalp health, porosity, density and elasticity. Furthermore, guests can enjoy shiatsu head massages that promote healthy blood flow to the scalp as well as steam therapy.
“It has always been part of my dream to have a hair salon that took in any woman, despite the texture and state of her hair, and transform her to have her best hair ever,” Price stated.
At the same time, Carol’s Daughter unveiled two new products that combat breakage and restore hair health: Monoi (Repairing) Anti-Breakage Spray and Monoi (Repairing) Sacred Strengthening Serum. Both products are formulated with Tahitian Monoi, an indigenous oil made from tiare gardenia flowers that are soaked in coprah coconut oil.
Detangling hair when wet is the leading cause of shedding and breakage, Carol’s Daughter said, and thus the Anti-Breakage Spray—a leave-in conditioner—is best used on wet hair to detangle, protect and strengthen.
While regular coloring, blowouts and relaxing and straightening treatments can weaken hair, it’s critical to maintain a healthy basis state to prevent damage, Carol’s Daughter said. Monoi Sacred Strengthening Serum contains a blend of various oils to seal in moisture and protect against future damage. After just one use, the serum fortifies hair by 92%, the company said.
Monoi (Repairing) Anti-Breakage Spray retails for $24.00 for 5 oz., and Monoi (Repairing) Sacred Strengthening Serum is priced at $30.00 for 1.7 oz. Both products are available at Carol’s Daughter stores, carolsdaughter.com and select Ulta, Sephora, Macy’s, Belk, and Dillard’s locations.
Fans of Carol’s Daughter have yet another reason to be excited: a brand new mobile app for iPhone, Android, and Blackberry users. The app gives interactive access to the brand through monthly quizzes, instructional hair styling videos, instant purchasing options and a store location finder.
“Our app will let you shop, get advice and interact with the brand in a cutting-edge, personal way,” said Richard Dantas, president of Carol’s Daughter.
Users can also earn reward points towards their favorite products for downloading the app, watching videos or “checking in” to a store that carries the line. When users reach 100 reward points, they receive a $10.00 promo code, which can be redeemed at Carol’s Daughter stores or online.
|Interior shots of Carol’s Daughter’s first-ever salon, dubbed Mirror.|
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