Disney Store has officially entered the world of fragrance with its latest creation—a new collection of personal fragrances, home scents, candles and unique gifts ranging from $9.50 to $29.50, that were inspired by some of Disney’s most timeless characters and stories.
“The power of fragrance is truly magical—it can evoke memories and convey dreams and aspirations. Disney’s rich heritage and most beloved characters have that same allure,” said Jim Fielding, president of Disney Stores Worldwide. “With the launch of Disney Store’s own fragrance collection, we’re touching all of the senses for the first time in a uniquely Disney way.”
Gary McNatton, managing partner of Through Smoke Creative, a leading fragrance design firm, was brought onto the team to help conceptualize each of the collection’s new scents.
“We were challenged as a company by Disney to build this collection from the ground up,” said McNatton. “We wanted to exceed ‘guests’ expectations and do something elevated and beautiful for the whole family, so we did a lot of digging into the DNA of the brand.”
The first fragrance in the collection, Imagination—created by perfumer Jean-Claude Delville—just launched last week in Disney Stores nationwide. Used as the signature scent throughout the newly designed store, Imagination is described as an enchanted forest of sequoia trees, cool moss and green leaves.
“We had to ask ourselves, ‘What does imagination smell like, and what makes people happy?” said McNatton. “We came up with a scent inspired by nature, that instills a feeling of natural calm and allows the imagination to soar.”
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