ESPRIT D’OSCAR RECAPTURES SPIRIT OF FEMININITY
 

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In 1977, Oscar de la Renta launched a fragrance creation, Oscar, which captured the chic sophistication of his fashion designs and generated nearly $300 million. Now, over thirty years later, Mr. de la Renta has made a decision to rejuvenate his signature brand with the introduction of a modern scent for a new era, Esprit d’Oscar.

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To celebrate women, timelessness, and femininity, Oscar turned to his daughter Eliza to help create the new eau de parfum—a sparkly floral-oriental. Esprit d’Oscar opens with a bright citrus bouquet of Sicilian lemon, bergamot and citron, and melts into a floral heart of Egyptian jasmine, orange flower and tuberose. A combination of musk, heliotrope, tonka bean and vetiver give the scent a warm, long-lasting base.

“The juice is a take on the original, but in very different concentrations,” said Alex Bolen, CEO of Oscar de la Renta. “Consumers and retailers have very fond memories of the Oscar brand, and although we are upgrading all of the packaging, it will remain a very close sibling of the signature.”

Inspired by the iconic bottle design of the past, Esprit d’Oscar mimics the feel of the original, but with a contemporary look featuring sculptural glass and sleek feminine contours. On top of its translucent flower cap is a glass pearl representing a single dewdrop, a symbol from Oscar’s childhood.

When Mr. de la Renta was a boy, he imagined that if he woke up very early, he could take the dew from flowers to create a perfume—and so he did. “Esprit d’Oscar is not too heavy or obvious, but it’s clean and high-quality—it’s a little piece of Oscar,” said Eliza Bolen, creative director of licensing for Oscar de la Renta. “We want the lady who has always worn it to feel beautiful, and for a new woman to embrace it as well.”

The eau de parfum is available in select department stores and at oscardelarenta.com, and is priced at $78.00 for 1.6 oz., and $98.00 for 3.3 oz.

 

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