Marc Jacobs, Coty Beedazzle with Launch of Honey
 

 

Honey bottle
Honey

The quirky—and seemingly unstoppable—Marc Jacobs fragrance brand is pollinating a new launch, Honey. The sunny, floral juice is as vibrant as its packaging would suggest—outfitted in Jacobs’ signature whimsy.

This time around, black-and-yellow-striped butterfly wings flutter around a polka-dotted glass bubble bottle. The juice’s golden hue nods to its name, while a yellow-and-white-polka-dotted cap and shimmering pearls “add polished radiance,” said Coty Prestige, which has held the Marc Jacobs fragrance license for over a decade.

Honey box
Outer packaging.

Designed by Coty in collaboration with Marc Jacobs, the bottle references Jacobs’ Dot design scheme, but fuses that classic pattern with stripes for an unexpected graphic mix.

The energizing fragrance was created by master perfumer Annie Buzantian of Firmenich in collaboration with Marc Jacobs and Ann Gottlieb—founder of the elite fragrance consulting firm Ann Gottlieb Associates.

Honey features pear, fruity punch and juicy mandarin in its top; orange blossom, peach nectar and honeysuckle in its heart; and honey, golden vanilla and smooth woods in its base.

The collection (see below) will be available in July exclusively at Sephora, and then will roll out to select specialty retailers nationwide beginning in September.

In addition to eaux de parfums in three sizes, a lightweight Radiant Body Lotion that soothes, softens and moisturizes will be available in addition to a rich Fresh Shower Gel that leaves skin dewy, radiant and lightly scented.


   Eau de Parfum
   1.0 oz………............$52.00
   1.7 oz………............$72.00
   3.4 oz………............$92.00

   Radiant Body Lotion
   5 oz…………............$45.00

   Fresh Shower Gel
   5 oz………..…..........$40.00

 

 

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