L’Oréal USA Recognizes Women in Digital


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JOYUS’ Sukhinder Singh Cassidy, L’Oréal USA’s Rachel Weiss, Olivia Munn, 72Lux’s Heather Marie and Kelsey Falter of Poptip.

L’Oréal USA’s Women in Digital program—which recognizes the achievements of women in digital marketing, technology and IT functions—announced the winners of its second annual NEXT Generation awards on July 17 in New York alongside guest hostess Olivia Munn.

“I am so honored to be part of an event that’s giving female digital rock stars the opportunity to shine,” Munn said.

Award recipients—selected from a pool of more than 1,600 nominees—included the CEOs of three digital companies: Heather Marie, founder of 72Lux, a software company that enables digital publishers to sell the products they feature editorially; Sukhinder Singh Cassidy, founder of the world’s first online video shopping experience, JOYUS; and Kelsey Falter, founder of Poptip, a software platform that enables crowd participation.

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L’Oréal USA’s Rachel Weiss and Olivia Munn.

As winners, each company will be given the opportunity to apply and integrate their digital products and services among L’Oreal USA’s brands.

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L’Oréal USA’s Marc Speichert and Olivia Munn.

“The program truly serves as a pipeline for innovation and advocacy for women entrepreneurs,” explained program chair and L’Oréal USA’s vice president of digital innovation, content and new business ventures, Rachel Weiss. “We’re excited that over the next year, we can apply the creative technology from these exceptional companies into real functionality for L’Oréal brands and products.”

Winners were selected by a panel of L’Oréal USA executives, Venture Capital Partners and the organization’s board of advisors, which includes Facebook’s Carolyn Everson and Arianna Huffington of The Huffington Post, among others.

Following the ceremony, the L’Oréal USA Women in Digital program announced its partnership with—and presented a $25,000 scholarship to—Girls Who Code, a national nonprofit working to close the gender gap in technology and engineering.

“At L’Oréal USA, we celebrate innovation throughout all aspects of our business, and we continuously strive to achieve even greater growth in the digital space,” concluded Marc Speichert, L’Oréal USA’s chief marketing officer.

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