CLARISONIC REDEFINES SKIN CLEANSING
 

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In 2005, the Clarisonic era began with the launch of the Clarisonic Classic Sonic Skin Cleansing System. A brand created by the lead inventor of the Sonicare toothbrush, Clarisonic paved the way for the second generation of sonic health. Originally used for pre-treatment by top dermatologists and spas, Clarisonic’s patented, professional-caliber technology works within the natural elasticity of the skin, aiming to leave it looking softer, healthier and younger.

By using the brand’s cleansing tools, that oscillate back and forth at a sonic frequency that produces over 300 movements per second, dirt and oil can be loosened and removed gently with six times more efficiency than cleansing using hands alone. Clinical results have shown reduced appearance of pores, fine lines and wrinkles, and improved skin tone.

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“Our job is to make sure products are optimized for consumers and safe to use,” said Dr. Robb Akridge, co-founder and vice president of clinical affairs for Clarisonic. “Forty-two U.S. and international patents serve as evidence of our dedication to innovation. We take a lot of pride in figuring out every little detail.”

Building on the brand’s success within the spa and dermatology communities, Clarisonic diversified to meet the needs of a broader consumer through the introductions of various new products including cleansing systems for targeted areas of the body beyond the face (PLUS Sonic Skin Cleansing System-$225), on-the-go cleansing options (Mia Sonic Skin Cleansing System-$149) and a men’s alternative that caters to shaving needs (Grey Classic Sonic Skin Cleansing System-$195).

The next step for Clarisonic, the palm-sized Opal Sonic Infusion System ($185), extended sonic cleansing to sonic infusion, which combines sonic micro-massage with a proprietary anti-aging serum to provide an immediate reduction of the appearance of fine lines and wrinkles on the skin.

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Another move included the addition of several different brush heads, made to cater to delicate, sensitive and normal skin types, as well as the body and hard to reach deep pores.

“Most skin cleansing brushes use nylon bristles that absorb water, but we use DuPont Super Soft bristles which are durable and exceptionally effective, yet gentle enough to use twice a day,” said Ken Pilcher, co-founder and vice president of research and development for Clarisonic.

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For maximum benefits, the brand has developed gentle, pH-balanced, paraben-free cleansers and exfoliants formulated for each skin type to work in tandem with the sonic technology. Using ingredients like Japanese green tea—a powerful antioxidant—and Vitamin Pro-B5, the cleansers are able to soothe, comfort and hydrate, while ridding the skin of dirt and oil.

Select Clarisonic products are available at Sephora, Nordstrom, Saks Fifth Avenue and Neiman Marcus, and the entire product line is available on clarisonic.com.

“We have enjoyed great successes thus far and look forward to expanding our sonic skin care offerings and reaching new customers,” said Chris Payne, vice president of marketing for Clarisonic. “We want to continue making a difference in the future of skin care for prospective Clarisonic clients, as well as our existing consumers.”

 

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