Capturing the core of female sensuality, the launch of Estée Lauder’s Sensuous in 2008 defined a new positioning in fragrance for the Estée Lauder brand. To cater to the contemporary facets of today’s woman, the brand is now revealing its most personal, intimate and effortless expression of sensuality, Sensuous Nude.
Inspired by the feel of warm, bare skin and the personal, uninhibited nature of modern sensuality, this new fragrance aims to reveal the woman underneath it all.
“Modern sensuality is rooted in the appreciation of skin as the portal to life’s deepest sensorial experiences,” said Karyn Khoury, senior vice president of corporate fragrance development worldwide for The Estée Lauder Companies. “The intimacy of touch and the connection to bare skin brings a heightened, more personal dimension to these moments, allowing us to feel and experience more deeply. Sensuous Nude captures this vision and bares all the warmth and softness of a confident woman at her most open and free.”
The fragrance opens with a modern radiance accord of Sicilian bergamot, mandarin and black pepper, and continues to a heart of jasmine petals, muguet and musk that make up the intimate femininity accord. The base of the parfum captures the warmth of bare skin with the addictive sensuality accord, which includes musk, sandalwood, and the Sensuous franchise signature, Melted Woods NaturePrint.
The advertising campaign, created by Doug Lloyd of Lloyd & Co. in collaboration with Aerin Lauder, style and image director for The Estée Lauder Companies, features Brazilian model Isabeli Fontana. Shot by photographer Craig McDean, the campaign highlights Ms. Fontana in an intimate setting with the sun softly glistening off her skin.
“The ad visual is very sensual,” said Lauder. “It was inspired by the original Estée Lauder Youth Dew ad from 1953, which featured the silhouette of a nude woman stepping into a bath.”
Maintaining the feminine, spherical shaped bottle of the signature, Sensuous Nude is packaged in shades of nude blush and berry pink to reinforce the new fragrance’s intimate impression. Available in August, Sensuous Nude eau de parfum will be priced at $52.00 for 1.0 oz., $65.00 for 1.7 oz., and $90.00 for 3.4 oz.
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