Marc Jacobs and Coty Prestige See Spots


Marc Jacobs Coty DotsMarc Jacobs Dot

Within Marc Jacobs’ Parsons School sketchbook from 1984 lies an entire collection based around the motif of polka dots. And now, Mr. Jacobs, alongside Coty Prestige, is bringing to market his latest flagship fragrance aptly entitled Dot Marc Jacobs, inspired by this
timeless, signature theme.

In addition to his work at Parsons, Mr. Jacobs also utilized polka dots in the very first sweater he knitted with his grandmother, and they served as the main inspiration for his fall 2011 collection. The idea for the fragrance project came to be while he was sitting in his showroom brainstorming amidst his dot-covered collection bags.

Not only a beloved pattern, Dot also represents a girl’s name, noted Coty Prestige—a sister to previous blockbuster launches Lola (2009) and Daisy (2007). Being such a ubiquitous pattern, Dot is not necessarily geared toward a certain kind of woman, the company added, but is rather intended to evoke a memory in everyone who sees its bottle or wears it.

And being a Marc Jacobs piece, the ladybug- and butterfly-inspired bottle design and outer packaging are as eye-catching as expected. Crafted with transparent red-tinted glass, the bottle is adorned with round-shaped butterflies of different sizes and also a luminous pearl. An oversized black and red cap is accented by a collar wrapped in gold coil. It was created by the designer Sayuri Shoji under Mr. Jacobs’ direction. The bottle glass and cap were produced by Jackel, the pump was produced by Rexam, and the sleeve was produced by Cultech in the US and Landerer in Europe.

The juice, courtesy of Firmenich master perfumer Annie Buzantian, is as vivacious as Dot’s look. It features in its top notes red berries, dragonfruit and honeysuckle; jasmine, coconut water and orange blossom in its heart; and vanilla, driftwood and musk in its base.

Asked about the enduring success of his fragrances over the years—his first-ever scent venture with Coty Prestige, the MJ Collection, launched in 2000—Mr. Jacobs said he has learned to trust his instincts. “I’ve learned over the past twenty-some- odd-twenty- five years what works best for me, my partner Robert, and the team that we work with. We’re not always right, things don’t always work, but we do them with energy, passion and integrity based on what we feel.”

Launching exclusively at Bloomingdale’s in August and rolling out to select specialty retailers nationwide in September, the collection includes 1.0-oz., 1.7-oz. and 3.4-oz. eaux de parfums priced at $48.00, $69.00 and $89.00, respectively. An auxiliary body lotion (5 oz., $45.00) and shower gel (5 oz., $35.00) will also be available. The exotic and tropical-inspired print campaign features model Codie Young.

 

Dot Marc Jacobs Dot ad
Marc Jacobs Dot Marc Jacobs An image from the print campaign.

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