Vince Camuto, the fashion footwear and lifestyle designer known for his message of “affordable luxury,” is set to launch his first signature fragrance in August. In 2001, Camuto established Camuto Group, which provides design, sourcing, marketing and production services to over 5,400 department and independent retailers throughout the world. He has developed partnerships with industry leaders such as Tory Burch, BCBG and Jessica Simpson, and continues to grow his namesake footwear line, with brand expansion into handbags, eyewear, jewelry and fragrance, to name a few. Currently available in 22 countries, with freestanding retail stores in 13, Vince Camuto is quickly raising international awareness with an aggressive growth plan for the brand.
The fragrance, a sensual, floral chypre created by Fragrance Resources’ perfumer Steve DeMercado, opens with top notes of rum absolute and osmanthus nectar, a rare Chinese flower with a luscious scent. Bulgarian white rose contrasts with rich notes of leather and delicate jasmine to create an alluring signature in the middle, and base notes of vanilla, patchouli, and warm amber Brazil mix with creamy musk to linger on the skin.
“Vince Camuto will be a polished, feminine fragrance that is rich, sensual and effortlessly chic,” said Camuto. “It captures the essence of the modern American woman’s lifestyle—independent and confident, and accessible, yet luxurious.”
To create the packaging and bottle designs, Camuto Group collaborated with Parlux Fragrances. Using gold detail, the delicate outline of the Camuto family crest surrounds the cap and appears on a ribboned medallion adorning the façade of the bottle. On the carton, a hot pink seal also features the motif of the crest, which “is meant to pledge quality to the modern woman; our crest of authenticity,” according to Camuto.
“We don’t take anything lightly, whether it’s the box design or bottle shape—everything has to come together,” said Camuto. “We have a strategy to offer a high taste level at a great value.”
The Vince Camuto Fragrance Collection will consist of a 3.4 oz. eau de parfum ($78.00), a 1.7 oz. eau de parfum ($60.00) and a 5.0 oz. body lotion ($40.00), and will be available in select department stores and Vince Camuto boutiques.
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