NARS Cosmetics has collaborated with CREATETHE Group—a digital agency that focuses on strategy, commerce and creative content for luxury and fashion brands—to reintroduce the brand’s e-commerce website, narscosmetics.com.
“This relaunch is a significant step in our strong commitment to evolving the overall digital brand presence for NARS,” said Louis Desazars, CEO of NARS Cosmetics. “We felt strongly that we needed to create a comprehensive online experience that was truly reflective of the brand heritage, coupled with a high-impact luxury shopping environment.”
The new site, inspired by the brand’s strong ties to fashion, embodies an elevated tone and feel, with modern design elements that aim to engage users with a technically creative experience. Features include exclusive application tips, product suggestions, how-to guides and expert insight from François Nars, the brand’s founder and creative director.
“A dedicated section of the site called ‘World of NARS’ provides a rich behind-the-brand experience with François’ story, his private island, NARS on the runway, product name inspirations, NARS makeup stylists and a deeper look behind the brand,” said Barbara Calcagni, vice president of global marketing for NARS Cosmetics. “In terms of design, the stylized swatches are the most accurate online representation of color cosmetics currently available, and truly reveal the richness and texture of NARS’ shades.”
Additionally, the site will offer a faster, more streamlined check-out process, optional credit card storage, an auto-replenish option and iPhone/ iPad compatibility to provide a higher level of customer service.
The NARS “wardrobing concept” also comes to life on the new site, allowing visitors to create personalized makeup wardrobes for any occasion, compare products and share their favorite looks with friends.
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