Prestige UK retailer Harvey Nichols has announced plans for a standalone beauty store venture entitled Beauty Bazaar, Harvey Nichols. Its first location will open at the Liverpool ONE shopping center this fall in a 22,000 square-foot, three-level space designed by London-based agency Four IV.
The ground floor of Beauty Bazaar will house high-end international beauty, skin care and fragrance brands as well as Liverpool exclusives, including: Chanel, YSL, Estée Lauder, Tom Ford Beauty, NARS, La Mer, Shu Uemura, M.A.C, Bobbi Brown, Jo Malone, Sisley, Laura Mercier, Shiseido, Dermalogica, Bliss and Escentric Molecules.
The second floor will be a dedicated treatment center, comprising both a Mark Woolley’s Electric Hair Lounge and a Blink Brow Bar, as well as lash and nail bars. An exclusive champagne and cocktail lounge will also open here with floor-to-ceiling glass frontage.
More intimate services will be available on the third floor—reached by a dedicated, express elevator—such as unisex waxing by STRIP and spray tanning, as well as teeth whitening, permanent makeup, Botox, fillers and body contouring treatments by the Beyond MediSpa.
“We have created a true lifestyle experience where guests can meet friends and appreciate beauty in an aspirational, educational and service-driven surrounding,” said Daniela Rinaldi, Harvey Nichols’ group concessions and beauty director, who is charging development of the Beauty Bazaar concept. “This new direction in retail will return beauty to the luxury proposition that the category once enjoyed.”
Ms. Rinaldi also noted that Harvey Nichols has long been an industry innovator, being the first retailer to carry M.A.C., Shu Uemura and Trish McEvoy in the UK and pioneering now-flourishing niche fragrance brands like Tom Ford and By Kilian. Beauty Bazaar, she said, will similarly “transform the beauty landscape” as an “antidote to the commoditization of beauty.”
“Beauty is the last area in which people rein in their spending during difficult times,” added Harvey Nichols chief executive Joseph Wan, “and we are confident that this concept will…provide us with the opportunity to exploit a gap in the market for standalone, luxury beauty stores.”
The location at Liverpool ONE—a 1.65 million square-foot open-air complex built around the existing streets of Liverpool’s bustling city center—boasts over 160 stores (Topshop, John Lewis, Karen Millen, Reiss), bars and restaurants, a 14-screen cinema, an indoor golf course and a five-acre park.
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