Christian Dior’s Terry Darland with LGFB’s Louanne Roark and Deborah Walters of Saks Fifth Avenue.
In an unprecedented and cross-industry gesture of solidarity, 31 of the nation’s top beauty editors assembled on Saks Fifth Avenue’s storied cosmetics floor last August 1 for the second annual Look Good Feel Better (LGFB) Beauty Editors Day.
The charitable event benefits LGFB, a program designed to help women battling cancer address the appearance-related side effects of treatment. For $30.00, consumers can make an appointment with their favorite beauty editor—each of whom is stationed at a specific counter. The 20-minute consultations include trend discussions, insider secrets, beauty advice and product demos—and each participant leaves with an exclusive gift.
Additionally, Saks vowed this year to donate 10% of all purchases made during the event to LGFB, noted Louanne Roark, executive director of the Personal Care Products Council (PCPC) Foundation—which established the LGFB program alongside the American Cancer Society and the Professional Beauty Association.
“Beauty Editors Day is quickly becoming a powerful way for the entire beauty industry to demonstrate its collective commitment to women in cancer treatment and to celebrate and support them on their journey,” Roark said. Since its founding 24 years ago, LGFB has helped more than 850,000 people with cancer in the U.S. and 1.2 million worldwide—via free workshops and lessons on cosmetics, skin and nail care, wigs, turbans, accessories and wardrobe styling.
Added Ronald Frasch, president and chief merchandising officer for Saks Fifth Avenue: “We’re excited to provide our customers with the chance to interact with leading beauty, style and fashion editors and brands, and, more importantly, to support an inspiring cause near and dear to us all: beauty and hope.”
|Giorgio Armani Beauty’s Tim Quinn with
Sarah Brown of Vogue.
|Ying Chu of Glamour, representing Chanel.||Mikki Taylor of Essence at Clinique.|
|Allure’s Sophia Panych and Patricia Tortolani at Estée Lauder.||Cosmopolitan’s Leah Wyar holds court at Kiehl’s.||W’s Jane Larkworthy at Tom Ford.|
|Christian Dior’s Dianne Vavra with Alexandra Parnass of Harper’s Bazaar.||Elaine D’Farley of Self, manning the RéVive Skincare counter.||Holly Carter of People StyleWatch at Laura Mercier.|
|Milly Almodovar-Thompson of Cosmo For Latinas with LGFB’s Louanne Roark.|
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