For her 11th total outing in the Donna Karanfragrance collection, the iconic designer is celebrating womanhood.
Renowned for understanding the female body in her always-flattering fashions, Karan’s latest scent project is similarly made for women, by women.
Fittingly entitled Woman, the project’s collaborators include award-winning architect Zaha Hadid on bottle design, juice development by Paris-based International Flavors and Fragrances (IFF) star Anne Flipo, and a print campaign featuring a trio of supermodels in their 20s, 30s and 40s. “When I approached the project,” Karan said in a statement, “I wove this idea of the multi-faceted woman into all aspects of the process.”
“This particular launch is unique in that only women were commissioned to conceptualize and create the fragrance,” echoed Veronique Gabai-Pinsky, global president, Aramis & Designer Fragrances. “This is also the first fragrance bottle Zaha Hadid has designed for Donna Karan.”
The print campaign
Karan has long connected the worlds of sculpture and fragrance, beginning with the design of the now-iconic Cashmere Mist bottle by her late husband, the sculptor Stephan Weiss. For Woman, Karan commissioned Hadid, an Iraqi-British architect who was awarded the exalted Pritzker Architecture Prize in 2004. Hadid “was inspired by the curvature of a woman’s body,” according to Aramis—the resulting bottle being a “sculptural silhouette.”
The “intoxicating” juice comprises a Haitian vetiver note specifically requested by Karan. To realize her vision, Flipo utilized traditionally masculine notes such as vetiver and sandalwood, and wrapped them in nurturing, creamy florals like orange flower. Like the complexity of a woman, Aramis said, the fragrance is “a dichotomy of softness and strength.”
3.4-oz. and 1.7-oz. EDPs are on counter this month at Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks
To publicize the fragrance, Donna Karan Woman print advertising will break in the September issues of Harper’s Bazaar, W, Elle and Vanity Fair and in the November issue of Vogue. The campaign was shot by Inez and Vinoodh and stars Karolina Kurkova, Liya Kebede and Christy Turlington Burns—who are “as beautiful inside as they are out,” Aramis said. In addition to being some of the most sought-after models in the world, Aramis noted, they have all made great philanthropic strides to give back to causes like women’s health and children’s welfare.
|Donna Karan||Zaha Hadid||Anne Flipo|
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