La Prairie
Produces Educational Breast Cancer DVD

La Prairie 4La Prairie's Holly Genovese, Jaime Maser and Lynne Florio (r.) with Joyce Ostin

As part of its steadfast commitment to the beauty and health of its consumers worldwide, the ultraluxe La Prairie brand announced last week its latest charitable initiative during an editors’ breakfast held atop the brand’s New York offices on August 5.

La Prairie partnered with two-time breast cancer survivor Joyce Ostin to sponsor the production of a two-DVD set entitled Breast Cancer: The Path of Wellness & Healing. Created by Ms. Ostin and her partner, Nina Montée Karp, the educational and inspirational DVD provides multi-faceted advice on how to achieve physical, mental and spiritual well-being before, during or after a breast cancer diagnosis.

La Prairie DVD
Breast Cancer: The Path of Wellness & Healing

The DVD features commentary from celebrity survivors Christina Applegate, Sheryl Crow, Melissa Etheridge, Olivia Newton-John and Jaclyn Smith—as well as from preeminent doctors and wellness experts, including: Dr. Deepak Chopra, Dr. Harvey Karp, Dr. Dean Ornish, Dr. Dennis Slamon, Dr. Marisa Weiss, Kathy Freston and Marianne Williamson. Celebrity supporters Rosanna Arquette and Gabrielle Union also offer words of wisdom.

“La Prairie stands behind our firm dedication to provide our clients with the best products possible to fight against premature aging, environmental hazards and the stresses of everyday life,” noted La Prairie president Lynne Florio. “It is an honor…to help promote awareness of a disease that has affected so many lives.”

“I survived my battle with metastatic cancer with the support of my family and friends, my inner strength and with access to the best medical advice,” added Ms. Ostin. “I felt this information should be accessible to women worldwide going through cancer as a tool for survival.”

Available at, and on, proceeds from the DVD will benefit and UCLA’s Jonsson Comprehensive Cancer Center. La Prairie will also work to distribute copies of the DVD to women in need throughout various hospitals across the country, Ms. Florio noted, while in-store events are being planned to help spread the word.


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