GIVENCHY UNVEILS MYSTERY OF DAHLIA NOIR
 

1 Givenchy

Dahlia Noir, the first fragrance to be developed by Givenchy creative director Riccardo Tisci, embodies a mysterious and romantic woman. Blending thoughts of inspiration from his cultural background in his native Italy, Tisci brings a theatrical sensibility to his interpretations of neoclassicism and the ambivalence associated with beauty. The Black Dahlia, a novel by James Ellroy published in 1987, served as inspiration for the fragrance—the olfactory aura of an imaginary woman, a seductive black angel, a couture heroine emanating a dark softness.

“Dahlia Noir takes Givenchy fragrance in a new couture direction,” said Nicholas Munafo, president of LVMH Fragrance Brands. “Like Riccardo Tisci’s fashion creations, Dahlia Noir strikes a fine balance between femininity, sophistication, and darkness. It is the quintessence of the Givenchy style.”

Perfumer François Demachy dipped into Riccardo Tisci’s imagination to create a floral chypre based on rose, iris and mimosa, and enriched with utterly contemporary woody facets of sandalwood and patchouli. Its powdery notes evoke maternal gentleness and a traditional vision of femininity to convey a sentimental quality.

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The bottle, designed by Fabian Baron, adds to the mystery of the scent as it never completely reveals its identity. The name ‘Dahlia Noir’ is only discovered on the back side of the cap, mimicking a secret inscription on a silver metal plaque.

“The bottle seems timeless—solid yet delicate like the fragrance it contains, like the Dahlia Noir woman herself. She is multi-faceted and a bit complicated,” said Munafo. “The juxtaposition of the sharpness of the bottle and the cap against the nude juice express the deliberate contradiction of the fragrance.”

Fashion photographers Mert Alas and Marcus Piggott created the advertising imagery—Italian model Mariacarla Boscono in a black chiffon dress designed by Riccardo Tisci to capture the spirit of an intriguing flower.

“Mariacarla Boscono embodies Dahlia Noir, as she is the ideal woman, a perfect blend of femininity and mystery,” said Munafo. “Riccardo Tisci’s long-standing friendship with Mariacarla is evident in this fragrance as it embodies all that he is known for.”

Dahlia Noir eau de parfum is available this month exclusively at Bergdorf Goodman and Neiman Marcus, and is priced at $90.00 for 1.7 oz. and $110.00 for 2.5 oz.


 

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