Marc Jacobs Redefines Beauty
 


1 Marc jacobs
Enamored Hi-Shine Lacquer in Blue Velvet and in Desire gives a wet-look finish that mirrors 30 coats of lacquer.

The rule-breaking fashion designer Marc Jacobs has stepped into the cosmetics category with a new, eponymous line, Marc Jacobs Beauty. The 120-SKU collection is exclusively available at Sephora and select Marc Jacobs stores.

2 Marc jacobs

“I always loved color,” Jacobs said.

“I wanted to get into makeup because I’ve always loved the ritual of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”

He saw an opportunity to branch out into the color category and became heavily involved in the creative process, which he compared to putting together a fashion collection.

“Imperfectly perfect” is how Jacobs defines beauty. “I see beauty in many things and I am attracted to all sorts of imperfections…it’s unexpected and surprises you,” he said.

The Marc Jacobs Beauty line evokes the spirit of youth, confidence, and experimentation with its provocative shades, exquisite textures and daring designs. An assortment of 16 innovative complexion and color cosmetic products and four chic makeup brushes are available in rounded packaging with a modern look.

Some of Jacobs’ favorites are Lip Lock Moisture Balm, which contains refreshing mint ($24.00), Brow Tamer Grooming Gel ($24.00), and Remedy Concealer Pen, infused with an anti-aging Remedy Complex. Marc Jacobs Beauty is also available on sephora.com,
marcjacobsbeauty.com and marcjacobs.com.

If you are interested in advertising in Cosmetic World, please contact: Debra Davis 212-840-8800 x245
ddavis@cosmeticworld.com