Heidi Klum Shine

Heidi Klum, a top model, television personality, style icon, wife and mother, truly embraces all that life has to offer. Women around the world are drawn to her vibrant energy and effortless elegance—wherever she goes and whatever she does, she shines.

To capture this natural radiance, Heidi teamed up with Coty to create her first signature fragrance, Shine.

“Sophia Loren once said, ‘beauty is in the eye of the beheld,’ and I couldn’t agree more,” said Klum. “Shine isn’t about something that we see, it’s about the way it makes us feel—playful, sensual and radiant. I realize I’m lucky and that I have so much happiness in my life. My fragrance is to be worn by all women who embrace life.”

To combine vivacity with sensuality, Heidi worked with Givaudan perfumers Aurélien Guichard, Jean Guichard and Olivier Pescheux to create a floral Oriental scent that opens with juicy notes of mandarin and pear, melts into a heart of feminine mimosa absolute and sunflower, and closes with warm base notes of vanilla, tonka bean and musk.

“I really wanted my perfume to be ultra feminine, timeless and classic, and I feel like I picked the exact notes that best describe that,” said Klum. “The fragrance incorporates musk, a little bit of vanilla that brings sensuality, mimosa and lily of the valley—a beautiful flower that smells delicious. I think that we achieved the perfect combination.”

Heidi Klum Shine 2

The gold, oval-shaped flacon—designed by Paul Meyers and Friends—is housed in a gold box displaying Heidi Klum’s new fragrance logo (an oval containing the interlocking letters “H” and “K”), and is topped with a square-shaped gold cap and collar that is embossed with the fragrance’s name.

“I think that every bottle has a hidden message,” said Klum. “If you look at the ‘Shine’ bottle you will see that the ripples resemble the ripples that occur in water. I find it beautiful. I also love gold. It is a radiant color that perfectly transcribes the happy, warm feeling I wanted to express with this fragrance.”

The television and print advertising campaign, shot by Nabil Elderkin, captures intimate, playful moments between himself as the photographer, and Heidi, in the golden sunlight of a beach setting.

“We had a beautiful set in Cancun. Nabil was shooting and directing and it was a lot of fun,” said Klum. “I shot with him a few months ago for a music video for my husband called ‘Secret,’ which was a very intimate set. He is a really great director and photographer, and I think that this commercial shoot was very intimate because it’s all me and all real.”

The eau de toilette is available this month at mass drugstores and Target.com, and is priced at $35.00 for 1.7 oz., $28.00 for 1.0 oz. and $17.00 for 0.5 oz.


If you are interested in advertising in Cosmetic World, please contact: Debra Davis 212-840-8800 x245