Allure Ordains Beauty’s Best


Self-proclaimed ‘Beauty Expert’ Allure magazine announced the winners of its 17th annual Best of Beauty Awards during a cocktail reception at Lincoln Center on September 9.

The magazine’s editors rigorously tested tens of thousands of products alongside leading dermatologists, makeup artists, hairstylists and chemists, and then identified the most effective and innovative. Results are published in Allure’s October issue, on newsstands now and featuring “more ad pages than ever before,” said publisher Agnes Chapski.

Guests—including top executives from Clarins, NARS, Lancôme, The Estée Lauder Companies, Bare Escentuals and more—left with the event’s famed swag bag: a suitcase teeming with winning products that was this year valued at roughly $3,300.

In her toast to attendees, Allure’s editor in chief, Linda Wells, discussed what it takes to be ‘a winner’ in the general sense—citing the recent accomplishment of long-distance swimmer Diana Nyad. “It wasn’t a beauty moment,” Wells said of the feat, “but it sure was beautiful.”

“You are all winners,” she told the room, “you have chased your dreams, now go out there and make some noise.” Winning brands must make the most of the accomplishment, she explained, by leveraging the coveted seal and publicizing their respective victories via social media.

"There is no question that Allure's Best of Beauty Seal is incredibly important in the cosmetics world,” said Barbara Zinn Moore, GVP of cosmetics for Lord & Taylor and The Bay. “It lends tremendous credibility to a product and, in my experience at Lord & Taylor, often leads to an increase in sales."

 

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Allure’s Linda Wells and Agnes Chapski. Allure’s Agnes Chapski and Jonathan Zrihen of Clarins. Allure’s Linda Wells and Agnes Chapski (r.) with Veronique Gabai Pinsky of The Estée Lauder Companies.
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Allure’s Natalie Taquino with Leslie Blodgett and Alison Reid of Bare Escentuals. CEW’s Carlotta Jacobson and Lisa Klein with Lord & Taylor’s Barbara Zinn Moore and Liz Kaplow of Kaplow PR. L’Oréal’s Jason Yau, Jenny Darsowick, Tony Dorsey and Doreen Dinour.
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The Estée Lauder Companies’ Caroline Geerlings, Laurent Saffre of Pierre Fabre and Karen Oliver of Karen Oliver & Associates. Allure’s Linda Wells and Julia Goldin of Revlon. Condé Nast’s Lou Cona and Stone Roberts of Roberts + Langer.
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Allure’s Linda Wells with Peter Lichtenthal of The Estée Lauder Companies. Mike Indursky of Bliss, Allure’s Agnes Chapski, Dr. David Colbert of Colbert MD and publicist Jennifer Ruff. Allure’s Linda Wells with Shiseido’s Dick Page.
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Revlon’s Lauren Wexler, Kiki Rees, Carrie Gillespie and Kelly Foster. Oscar de la Renta’s Jean Zimmerman, Sonia Kashuk of Sonia Kashuk Beauty and Oribe’s Daniel Kaner. Dr. Frederic Brandt of Dr. Brandt Skincare with Allure’s Linda Wells.

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