Beauty and fashion icon Aerin Lauder appeared at Saks Fifth Avenue’s New York City flagship store location on September 5 to unveil her new line, Aerin Beauty. She greeted customers at Saks’ revamped Estée Lauder counter—where her line is selectively sold in the U.S., Canada and in the U.K.
“It represents my sensibilities and lifestyle,” Lauder told Cosmetic World of the collection. “And I love the idea of heritage. I’m so proud that my point of view has been inspired by Estée Lauder. She was really the first person to do a color collection that was based—and edited—around her lifestyle.”
Aerin Beauty will consist of an Essentials Collection (of signature must-haves) as well as limited-edition, seasonal Color Collections to be released four times yearly. Inspired by her own effortless beauty and polished perspective, products feature “mistake-proof shades, dual-purpose formulas and pretty packaging,” according to the brand.
And as she finds special inspiration in flowers, a signature and calming rose scent threads through the collection, while each product features its own floral infusion—including magnolia, peony and more.
The Essentials Collection comprises makeup, skin and body products as well as brushes and a makeup bag—done in the line’s signature rose and white pattern. Prices range from $28.00 for a Rose Lip Conditioner to $148.00 for a set of five brushes, housed in a signature case. Packaging features golden, white and soft pink accents.
The debut fall Color Collection, dubbed Weekday and Weekend, has been carefully curated to help women transition their makeup looks from polished and professional to casual elegance. The 6-SKU lineup comprises two palettes, two lipsticks and two glosses—one for each time of week—ranging in price from $30.00 to $70.00. Floral-infused formulas both moisturize and soothe the senses.
|The Aerin Beauty ad image.||Selections from the line’s debut Essentials Collection.||The Estée Lauder Companies’ Jane Hertzmark Hudis, John Demsey and Aerin Lauder.|
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