Crafting Beauty founder and president, François Damide.
French-born entrepreneur François Damide is crafting an alternative approach to the traditional fragrance development model.
His three year-old enterprise, Crafting Beauty, provides fragrance conception and manufacturing—from soup to nuts—for smaller fashion brands, designers, retailers and celebrities, to be sold via their own distribution networks.
“Today, a designer, retailer or label should not ignore the opportunity to extend its offering,” Damide told Cosmetic World. “An exclusively-designed perfume will elevate the image of a brand and increase its income—if done in-house.”
Damide works with his clients—including the company’s latest collaboration alongside Florida-based fashion photographer Christophe Jouany—to create the fragrance brief, design the bottle and box, and formulate a France-manufactured juice.
The inaugural Jouany collection currently comprises two scents inspired by the adventure-seeking photographer’s favorite locales across the globe: St. Barthelemy and Marrakech. Each fragrance is priced at $125.00 for 1.7 oz. and sold at specialty retailers like Henri Bendel, C.O. Bigelow Apothecaries and Fred Segal.
Re-introductions of the Jacomo de Jacomo Original and Silences EDP Sublime fragrances for men and women, respectively.
Prices for Damide’s services vary from $20.00 to $30.00 per unit, he said, and what sets Crafting Beauty apart is the production minimum it can offer—which takes place exclusively in France and also varies from 1,000 to 3,000 units, depending on the type of product ordered. Crafting Beauty handles eaux de parfum, scented candles and home fragrances.
The Matriskin cosmeceutical skin care collection.
In addition to this business, Damide also handles the distribution of several noted names in both fragrance and skin care. Crafting Beauty is the North American sales and marketing arm of Jacomo Paris. That fashion accessories brand, founded in the late 60s, was the product of American art collector James Kaplan and French pianist Gerard Courtin, whose debut fragrance, Eau Cendrée exploded onto the market in 1970.
The Jacomo roster currently includes: revamped releases of 70s launches Silences Sublime and Jacomo de Jacomo Original; the three-piece Art Collection by Jacomo featuring collaborations with a trio of emerging illustrators; and the It’s Me by Jacomo line for him and for her, whose smartphone-inspired bottle won fragrance packaging of the year honors at the ICMAD City Awards. The new editions of Silences Sublime for women and Jacomo de Jacomo Original for men—re-visited juices and bottles for two of the brand’s most iconic launches from the 70s—have just hit counter.
Damide also just introduced the Matriskin brand—a European cosmeceutical skin care line that he will distribute stateside—at the Elements Showcase on August 20. The line was created by Dr. Pierre Huet and comprises four SKUs of anti-aging products ranging in price from $35.00 to $145.00. The line is garnering a cult following in America, Damide said, boasting a high concentration of active ingredients and immediately visible results.
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