SAKS’ Fragrance Floor Gets Makeover


1 SaksDeborah Walters

In late September, Saks Fifth Avenue—one of the world’s most pre-eminent specialty retailers—unveiled its revamped fragrance floor to beauty editors, and fêted the occasion with a performance by the American Ballet Theater. The reimagined space creates a new world of exploration for fragrance aficionados, where customers can interact with various brands in an open and engaging environment.

“The opening of our New York fragrance floor is one of the largest beauty initiatives to date in our flagship store,” said Deborah Walters, Saks’ senior vice president, divisional merchandise manager, cosmetics, fragrance and intimates. “Our new space is completely re-envisioned, elevating the fragrance shopping experience for our customers.”

A fragrance bar is at the center of the floor, featuring an eclectic mix of both new and classic scents. The bar is surrounded by fragrance shops, providing customers with a unique shopping experience.

 

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A selection of the newly- revamped counter displays at Chanel, Hermès and Acqua Di Parma.

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