Second Tru Blooms Scent Mines Rose

Monte HenigeMonte Henige

Chicago-based boutique fragrance developer Tru Fragrance has announced the release of Tru Blooms Fountain of Roses.

The limited edition scent is a result of the Tru Blooms initiative—currently in its second year—in which the company has partnered with the city of Chicago to plant flowers in public spaces for use in its fragrances.

The program additionally supports local non-profits and creates jobs for residents: 27 gardens were cultivated for the initiative in 2013, while specialized job training was provided to 150 workers and 60 total jobs were created.

Formulated in partnership with Ungerer’s Stephanie Hakes, Tru Blooms Fountain of Roses is a transparent aquatic floral containing top notes of sparkling orange and kumquat zest; a heart of orange blossom, lavender, lily of the valley and pink rose petals; and a base of blonde woods, patchouli and warm musk.

“Following the success of the first Tru Blooms Chicago perfume, which was among the most sought after fragrances in the city last year, we approached 2013 wanting to give the community a totally new and different fragrance they could again be proud of,” said Monte Henige, CEO and owner of Tru Fragrance.

Tru Blooms Fountain of Roses will be available beginning today at select retail locations and on It is priced at $42.00 for 1.7 oz. and $20.00 for 0.5 oz.


Tru Blooms 3 flowers
Tru Blooms Fountain of Roses Flowers for the second harvest.

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