Ron Johnson, CEO of JC Penney, shared behind-the-scenes insight, strategy and his visions for changing the traditional retail paradigm at a Fashion Group International (FGI) event on October 2 entitled, “Ron Johnson: On the Rocky Road to Reinventing Retail.”
In his own words, Johnson wants to remake JC Penney into “America’s favorite store” and imbue the business with freshness and excitement. Johnson was introduced by Laura McEwen, vice president and publisher of Self, and then participated in a Q&A after his presentation moderated by Robin Lewis, CEO of The Robin Report.
Johnson spoke to myriad issues—Penney’s publicly-announced ‘revolution,’ its pricing strategy, the challenges of re-directing a corporate culture, hiring and training associates, and identifying new consumer segments in the market.
|Self’s Laura McEwen, JC Penney’s Ron Johnson, The Robin Report’s Robin Lewis and FGI’s Margaret Hayes.||Bliss’ Mike Indursky with Self’s Laura McEwen.||JC Penney’s Ron Johnson with FGI’s Diane Clehane.|
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