Lucky’s Eva Chen and Gillian Gormon Round (r.) with Kate Bosworth.
Lucky magazine’s sixth-ever Fashion and Beauty Blog (FABB) conference also marks the first event curated by its newly-minted and social media-savvy editor in chief, Eva Chen.
The event, Chen said, aims to educate and launch the next generation of bloggers as well as inspire attendees with success stories and instill the belief that creativity and personal style know no bounds.
Eva Mendes with Lucky’s Eva Chen.
“I love that blogs have an aspirational feeling while providing invaluable tips and ideas,” Chen said. “For consumers, this knowledge is power.”
Held on October 24 and 25 in New York City, Chen tapped Lucky cover stars Eva Mendes and Kate Bosworth—as well as leading voices in new media including The Man Repeller’s Leandra Medine and Emily Weiss of Into The Gloss—to speak to the audience of over 300 bloggers in attendance.
“The FABB audience is ninety-five percent young women in their twenties—so we wanted to provide content that was part inspirational, part how-to and part testament to the importance of personal style,” Chen said. “We wanted to leave guests with the sense that they could do it all.”
Chen herself is a singular editor in chief in that she also represents a major fixture in the blogging community—and is closely connected to many of the FABB speakers she selected. She attributes her success on social media—89,433 Instagram followers and 57, 496 Twitter followers at press time—to authenticity and an affinity for sharing slice-of-life anecdotes.
“The blogging community is dynamically evolving, and magazines are dynamically evolving, too,” Chen said. “What we’re trying to do at Lucky is be at the intersection of both of these entities, with a monthly print edition, daily updates on the web and social media updates up to the minute.”
The FABB conference is similarly evolving, Chen noted, with several attendees from past events serving as speakers this year.
While day one comprised a series of panels and keynotes that featured industry leaders, day two comprised breakout sessions intended to help bloggers build their businesses.
P&G served as the event’s presenting sponsor again this year, noted Lucky’s general manager and senior vice president, Gillian Gorman Round.
|Instagram’s Amy Cole, DKNY’s Aliza Licht, Lucky’s John Jannuzzi, Kate Spade New York’s Suzanne Schloot and Stephanie Horton of Farfetch.||Saucy Glossie’s Lindsey Calla, Lucky’s Hayley Phelan, Bloglovin’s Mattias Swenson and Amber Venz of RewardStyle.||Lucky’s Gillian Gormon Round and Verena von Pfetten.|
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