Nicole Polizzi, better known as “Snooki” from the reality television series “Jersey Shore,” has partnered with Perfumania to launch her first namesake fragrance, Snooki. Inspired by her favorite treats, the new scent is playful, flirty and sweet, with hints of cotton candy from the boardwalk at the Jersey Shore.
“I’m very proud of my fragrance, and I think I did a good job with it,” said Polizzi. “I wanted to do a fragrance because I’ve never been able to find one that I really loved, and this is something I love. It’s very bubbly and cute like my personality.”
Involved at every stage of the creation process, Snooki incorporated her signature style into everything from the bold animal print patterns and spike details on the bottle, to the juice itself.
“Creating the bottle was amazing,” said Polizzi. “I chose the pink-to- purple fade because they are two of my favorite colors, and I knew they would pop on store shelves. I wanted the packaging to be gaudy and tacky, and of course I wanted my face on it.”
The “fruity gourmand” scent, created in-house by Five Star Fragrances for Perfumania, opens with top notes of lychee and kiwi that melt into middle notes of pink cupcake accord, white jasmine flower and beach flower. The fragrance dries down with notes of seaside driftwood and sugared musk.
“I really wanted to have kiwi in the fragrance because it is the scent of my favorite body scrub which smells amazing,” said Polizzi. “I wanted people to smell it and think of the beach, the shore, and my show. Perfumania worked with me to make sure I got everything I wanted. I love everybody there—they never got fed up with me.”
Snooki will be priced at $45.00 for 3.3 oz., and will make its debut on HSN on November 10. Beginning on November 25, the fragrance will also be available at Perfumania and perfumania.com.
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