Katy Perry 1Katy Perry with her new fragrance, Purr.

Katy Perry set up shop at Greeley Square Park in New York City on November 16 to launch her new fragrance, Purr.

Katy Perry 2
Katy with Cosmetic World's Brittany Burhop.

Fans waited in line to meet Katy, purchase the perfume and hear her discuss the making of Purr. Clowns performed for fans outside the tent with streamers, bubbles and puppets, and men juggled purple balloons and balls while guests waited in line.  

Tents and balloons advertising "Purr" and "Katy Perry," were set up around 9:00 am and fans lined the streets for most of the afternoon.

To celebrate the launch, a VIP party was held the same night at The Bowery Hotel. Guests mingled with Katy over cocktails and hors d’oeuvres, congratulating her on her recent marriage to actor Russell Brand, the success of her fragrance launch and her latest single “Firework,” sitting pretty at #2 on the iTunes Top 100 list.

Katy chatting with George Ledes of Beauty Fashion.



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