P&G LAUNCHES STYLEUNITED
 

StyleunitrdP&G Beauty & Grooming has launched StyleUnited, a new beauty and fashion website that provides personalized, head-to-toe style content for an exclusive consumer experience.

In partnership with ShopStyle, StyleUnited will provide users with access to top industry experts, best-in-class product and style recommendations, live consultations and a personalized diagnostic tool, Style 360, to help tailor content based on specific needs.

“P&G Beauty & Grooming fosters relationships with many leading influencers and visionaries in beauty and fashion communities and is thrilled to give women unprecedented access to their head-to-toe beauty and fashion needs at one single destination,” said Charlie Chappell, associate marketing director at P&G. “StyleUnited takes the trusted outlets and experts that women turn to online every day and brings them together under one website for a comprehensive beauty and fashion resource.”

Under the direction of editor in chief Margit Detweiler, StyleUnited will feature hundreds of articles, slideshows, blog posts and how-to videos from P&G and industry experts, including influential stylists, bloggers and online editors.

 

If you are interested in advertising in Cosmetic World, please contact: Debra Davis 212-840-8800 x245
ddavis@cosmeticworld.com