P&G Beauty & Grooming has launched StyleUnited, a new beauty and fashion website that provides personalized, head-to-toe style content for an exclusive consumer experience.
In partnership with ShopStyle, StyleUnited will provide users with access to top industry experts, best-in-class product and style recommendations, live consultations and a personalized diagnostic tool, Style 360, to help tailor content based on specific needs.
“P&G Beauty & Grooming fosters relationships with many leading influencers and visionaries in beauty and fashion communities and is thrilled to give women unprecedented access to their head-to-toe beauty and fashion needs at one single destination,” said Charlie Chappell, associate marketing director at P&G. “StyleUnited takes the trusted outlets and experts that women turn to online every day and brings them together under one website for a comprehensive beauty and fashion resource.”
Under the direction of editor in chief Margit Detweiler, StyleUnited will feature hundreds of articles, slideshows, blog posts and how-to videos from P&G and industry experts, including influential stylists, bloggers and online editors.
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