In a nod to its opulent origins, Versace is introducing its latest gem, Versace Yellow Diamond—a fragrant celebration of exquisite, timeless beauty, set to launch in January.
At the culmination of a trilogy of fragrance projects, including Versace Crystal Noir and Versace Bright Crystal, the fashion house’s new scent explores the tale of a crystal that has turned into a beautiful diamond.
Named after the rare gem it represents, and Donatella Versace’s signature accessory, Versace Yellow Diamond embodies all the radiance, elegance and glamour that the brand stands for.
The ad campaign.
“The yellow color recalls the brightness, sensuality and great energy of this fragrance, able to depict and emphasize the charm and femininity of a woman,” said Donatella Versace.
To create the juice, Euroitalia and Donatella Versace collaborated with Firmenich perfumer Alberto Morillas. The scent opens with notes of citron blended with pear and bergamot, which unfold to reveal a heart of orange blossom, freesia, mimosa and nymphea. Ambery woods and palo santo wood mix with musk for a sensual dry down.
“Yellow Diamond is a burst of juicy freshness and enveloping sensuality; a diamond that has got character and reminds us of the brightness of a sunny day,” said Morillas. “It expresses luxury, energy and warmth.”
A clean, carved bottle highlights the brilliance of the yellow juice, and is topped with a jewel-cut top designed to create the impression of a precious jewel glimmering in the sun. The bottle is housed in a yellow box patterned with a vintage Versace Baroque, which is the first time Versace has directly linked its fashion to fragrance.
The eau de toilette will be priced at $50.00 for 1.0 oz., $67.00 for 1.7 oz. and $88.00 for 3.0 oz., and will be available at Macy’s, Bloomingdale’s, Dillard’s, Lord & Taylor, Nordstrom and Sephora stores nationwide.
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