RebelleAward-winning recording artist Rihanna is set to launch her second fragrance, Rebelle, in Macy’s this month, with additional stores rolling out in February and international distribution shortly thereafter. Following the success of the star’s first fragrance, Reb’l Fleur, Rihanna asked her fans in an online video whether they considered themselves to be more of a rebel or a fleur. An overwhelming majority chose the rebellious side, leading to the creation and naming of the new scent, Rebelle.

“My new fragrance is about taking control, but still being a lady,” said Rihanna. “There’s a feminine, romantic element to the fragrance, but there’s also a defiant quality in it. I love its duality.”

Rebelle adThe juice, a lush gourmand chypre created by Givaudan perfumers Caroline Sabas and Marypierre Julien, aims to capture Rihanna’s essence by taking the darkest notes of the original fragrance and developing an entirely new scent around them. Playful top notes of plum, strawberry and ginger are complimented by a heart of vanilla orchid, heliotrope and cacao absolute to create an exotic allure. Musk, coffee, patchouli and amber merge to form a rich and mysterious base built on direct sensuality.

Keeping with the stiletto-inspired flacon of the original, created by SGD Group, the bottle layers a twisted, matte “ribbon” over precious metal, but in a new lipstick red instead of black.

“Rihanna’s remarkable talent and bold personal style have made her an icon, yet it is the way she balances strength and femininity that keeps her audience so intrigued,” said Fred Purches, chairman and CEO of Parlux Fragrances, the star’s licensee. “This fragrance, like Rihanna’s music, expresses a fresh, modern sensuality. Stores are clamoring to get this, and we expect it to do a tremendous amount of volume—at least 70% of the original.”

The Rebelle fragrance collection includes a 3.4 oz. eau de parfum priced at $59.00, a 1.7 oz. priced at $49.00 and a 6.7 oz. body lotion priced at $30.00.


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