RETAILERS DECK THE HALLS IN EUROPE
 

Harrods 1

As the holiday season revs up here in the States, Cosmetic World took the opportunity to visit several of the top prestige retailers in Europe to offer a more diverse perspective of the market.

Keeping with the cheer of holiday spirit, retailers reported that they were happy with the sales throughout the season so far, and saw increases across a majority of prestige beauty categories, including fragrance. There were, of course, a few signs of worry about the potential for a slowdown, but overall, thoughts were positive and so were the numbers.

Harrods 2

The Lancôme Boutique in Paris.

Cosmetic World met with Annalise Quest, general merchandise manager for beauty at Harrods, to discuss the store’s new holiday promotions.

“Harrods is embarking on a Crystal Christmas theme in-store and have collaborated with Swarovski to transform a collection of iconic, hero beauty products into crystallized, coveted items—perfect for that all-important Christmas gift, as well as being collector’s pieces,” said Quest. “Key exclusive products that we hope will enjoy strong results are the Crème de la Mer 16.9 oz. holder with a crystal encrusted lid, which I’m sure will appeal to our loyal core of Crème de la Mer customers; Sisley has transformed the lid of their Phyto Poudré Compacte into a twinkling leopard print, and Bond No. 9 Harrods Oud is a sparkling example of the classic Harrods Bond No. 9 iconic bottle, encrusted with Swarovski Elements. There are some fantastic stocking filler ideas too that we predict will be popular with our younger customers; for example, Benefit High Beam with a Swarovski lid, and the hugely popular Lancôme Hypnôse Mascara with ribbons of crystals adorning the product.”

 

 

If you are interested in advertising in Cosmetic World, please contact: Debra Davis 212-840-8800 x245
ddavis@cosmeticworld.com