StrivectinStriVectin is attacking hyperpigmentation in full force with the launch of their two newest products, StriVectin-EV Get Even Brightening Serum and StriVectin-EV Get Even Spot Repair.

“Hyperpigmentation is one of the fastest growing segments in the skin care market today,” said Dr. Ellen Marmur, vice chair of cosmetic and dermatologic surgery at The Mount Sinai Medical Center in New York City. “Getting an even, clear skin tone, without discoloration, is just as important as wrinkle-fighting to achieving a rejuvenated, youthful appearance. To some patients, it is even more important.”

Different types of hyperpigmentation—melasma, sun spots, freckles, age spots and more—caused by an uneven nutrient supply to various parts of the skin, can be treated topically with an ingredient called niacin.

“Our proprietary accelerator molecule, NIA-114, is a patented form of niacin designed to target the triggers that cause hyperpigmentation by normalizing the transfer of pigments and rebuilding skin health,” said Dr. Myron Jacobson, chief scientist for StriVectin. “With these two new products, we can guarantee that we are going to enhance the health of your skin.”

Both the serum and the spot repair treatments work on three levels to slow down the production of melanin, normalize the transfer of pigment and improve the overall quality of the cell, and increase cell turnover to reveal those higher quality cells and get rid of spots quicker.

“StriVectin-EV was tested in 12-week, independent placebo-controlled, double-blind clinical trials with 39 women,” said Dr. Elaine Jacobson, chief scientist for StriVectin. “Each subject conducted self-assessments and provided feedback, as well as participated in before and after analysis using digital photography. The images speak volumes.”

The brightening serum is to be used all over the face for mild to moderate spots, and the spot repair—an ultra-concentrated formula in a unique click-pen applicator—is meant to target dark, stubborn spots.

“We’ve learned that 63% of women ages 35 and older experience age spots, discolorations and uneven skin,” said Kristine Cryer, vice president of product development for StriVectin. “These new products push efficacy and speed of results to a new level.”

StriVectin-EV Get Even Brightening Serum will be priced at $89.00 and StriVectin–EV Get Even Spot Repair will be priced at $49.00. Both will be available in stores in January, as well as at


If you are interested in advertising in Cosmetic World, please contact: Debra Davis 212-840-8800 x245