Cavalli Taps Georgia May Jagger
Georgia May Jagger
Coty Prestige has selected Georgia May Jagger as the face of its upcoming Just Cavalli women’s fragrance, which will be revealed next February. Jagger is the daughter of Rolling Stones legend Mick Jagger and supermodel Jerry Hall. She will appear in a print campaign shot by Mario Sorrenti and TV ads by film director Jonas Akerlund.
“The Just Cavalli brand is very sexy, young and cool. Each collection is very contemporary and colorful,” Jagger stated. “It is the first fragrance that I have ever done so it is a huge honor!”
“Georgia is a talented fashion icon. She’s sexy and provocative. Rock is in her DNA. She is the perfect muse for the new Just Cavalli feminine fragrance,” said Françoise Mariez, SVP international European marketing licenses, Coty Prestige.
“Georgia is the perfect choice to incarnate Just Cavalli. She is a playful temptress,” said Roberto Cavalli.
Jagger signed with Independent Models at the age of 16, catching the eye of renowned photographers like Terry Richardson, Mario Testino and Mario Sorrenti. In 2009, she was named “Model of the Year” at the British Fashion Awards and this summer she starred in the fashion show at the closing ceremony of the London Olympic Games alongside Naomi Campbell and Kate Moss.
Avon Seeing Green
Avon’s Hello Green Tomorrow project, the global beauty brand’s environmental fundraising program, has awarded $1 million to two leading organizations in order to help end deforestation: The Nature Conservancy (TNC) and World Wildlife Fund (WWF). This brings the organization’s total funds raised to $4.5 million since its launch in 2010.
Funds are raised through special products sold in more than 50 countries by Avon sales reps and online. Proceeds help restore two of the most critically endangered sites in the world: the Atlantic Forest in Brazil and the tropical forests of Indonesia. In addition to funds raised, Hello Green Tomorrow commits to educating its 6.4 million reps and 300 million customers worldwide on five simple conservatory tenants: reduce, reuse, recycle, rethink and replant.
Avon also operates initiatives towards fighting breast cancer and domestic violence.
“Forests serve as the lungs of the entire earth and they provide critical ecosystem support,” said Tod Arbogast, Avon’s vice president of sustainability & corporate responsibility. “The scope and reach of Avon’s worldwide network, coupled with the expertise of WWF and TNC, allow Avon Hello Green Tomorrow to be a powerful force in helping end deforestation.”
In other Avon news, the company’s CEO, Sheri McCoy, has been named number 17 on Fortune’s list of the “50 Most Powerful Women in Business.”
Total Beauty Fêtes Inc. Honor
Total Beauty’s Emrah Kovacoglu and Ann Marie MacDougall.
Fast-expanding website Total Beauty fêted its inclusion onto Inc. magazine’s 500 list at Park Avenue Tavern in midtown Manhattan last September 18.
Total Beauty came in at number 279 on the magazine’s annual list, which, since 1982, has named 500 of the fastest-growing private companies nationally.
Klein Promoted at CEW
Lisa Klein, most recently vice president of development at Cosmetic Executive Women, Inc. (CEW), has been named the organization’s senior vice president.
Klein joined CEW 12 years ago and “her dedication, influential industry relationships, respect of CEW’s key stakeholders, as well as her proven record of consistent fundraising make her uniquely qualified to play a bigger role within the organization,” stated CEW president Carlotta Jacobson.
In her new role, Klein will continue to head up the development department and new growth strategies.