|GETS ON BOARD WITH FRAGRANCE TRIO|
Celebrity style icon Paris Hilton is launching a new trio of fun and playful scents, The Paris Hilton Passport Collection, which is inspired by her jet-set lifestyle and her favorite destinations—Paris, Tokyo and South Beach.
“My life takes me around the world, and I love to go to my favorite places near and far to see my fans,” said Hilton. “Passport is a personal and private invitation to imagine yourself splashing in the surf with me in Miami, indulging in a shopping spree at the poshest boutiques in Paris, or nibbling sushi side by side in Tokyo!”
Each of the three fragrances has its own identity, reflecting the pulse of the city that is its inspiration. Created by Firmenich perfumer Honorine Blanc, Paris is a fruity oriental with flirty top notes of sparkling mandarin and golden peach, heart notes of exotic Arabian jasmine and honeysuckle, and base notes of vanilla, amber and creamy musk. South Beach, also created by Ms. Blanc, is a fresh and seductive fruity floral that is all about playful days and magical nights. Including top notes of juicy nectarine and lotus flower, heart notes of golden marigold and osmanthus, and base notes of blonde woods and Australian sandalwood, this scent bares the essence of modern sensuality.
Rounding out the trio is Tokyo, a citrus fresh aroma developed by Fragrance Resources’ perfumer Steve DeMercado. With welcoming top notes of Italian lemon and crisp Fuji apple, heart notes of watery frangipani and French iris, and base notes of golden cedar and musk, this scent expresses the delightful charm of the city.
The packaging and bottle designs, developed by Parlux Fragrances’ creative team, features different anime-inspired images of Paris to appeal to her fashion-conscious fans.
Launching this month in the U.S., and then rolling out internationally throughout the spring, the fragrance trio’s eau de toilette sprays will be available in 3.4 oz. for $45.00 and 1.0 oz. for $25.00, and the GWP will be a flight bag and passport case.
With a slightly lower price point than past Paris Hilton fragrances, chairman and CEO of Parlux Fragrances, Fred Purches, sees this launch as an opportunity for more depth.
“This is a unique, playful concept that has grown in a number of directions and we think it will have legs,” said Purches. “It was designed to penetrate international markets, expand the brand, and bring in a younger consumer who can have fun at the counter.”
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